Author: Sam Allcock

Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape.Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail.Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience.Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers.Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption.In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food.Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

 The Flava People, experts in creating innovative brand-led licenced food products, have announced a partnership with the UK’s market-leading wholesale provider, Booker, for the wholesaling opportunity of their new Baileys Caramel Sauce. For sale in 135 Booker stores across the UK, the 500ml bottles serve an easy solution for foodservice providers to elevate festive menus and make the most of customer demand this Christmas. The product, which officially launched earlier this year in partnership with Diageo UK, is a tantalisingly delicious, non-alcoholic Baileys Caramel Sauce. Shortly after launch, the delectable sauce sold out on Amazon within 24 hours and was even spotted for reselling for…

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Four of the UK’s leading food and drink experts have shared their insights into the key trends that will be tantalising consumer palates in 2025. From functional foods and improved quality in low and no beverages, to undiscovered European flavours, eco-consumption and the continued growth of the organic sector; the year ahead promises to redefine the way we eat, drink, and interact with our favourite products. Here the UK’s advisors to the EU’s ‘More Than Only Food and Drink’ campaign reveal their trend predictions which pave the way for a more mindful and dynamic food and drink landscape for the…

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The team behind Soho’s acclaimed restaurant and wine bar, Firebird, are excited to announce the launch of their next project: Noisy Oyster, set to open its doors in the vibrant heart of Shoreditch in Spring 2025. Introducing a fresh, modern take on the seafood bistro, Noisy Oyster promises a unique dining experience; ironic British charm, the finest seafood, innovative martinis, and a distinctive design aesthetic. The concept will artfully blend culinary innovation with warm hospitality and cutting-edge, creating a space where food, fashion, and art seamlessly come together. Co-founders Madina Kazhimova and Anna Dolgushina are excited to be launching this…

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Innovative Greek menu with Australian influence essi (formally esti), the Greek-Australian kitchen, now holds a long term residency at iconic east London pub, The Adam & Eve pub in Homerton. The once tired dining room has had a stylish transformation, accentuating the pub’s original features. Tucked away behind the bar and away from the hubbub, the dining area offers a sit-down, restaurant experience. essi is open seven days a week.  essi’s menu is something to behold. The selection of snacks feature some essi classics. essi’s Saganaki Toastie has become a viral sensation, served with rainforest lime, ghee and thyme. The…

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Clays brings its immersive, virtual clay target shooting experience to Birmingham, offering a unique gaming experience, premium food, and cocktails inspired by the British countryside Clays has officially opened its doors in Birmingham’s historic Piccadilly Arcade, marking its much-anticipated arrival in the city. Combining state-of-the-art virtual shooting technology with exceptional hospitality, Clays offers an unforgettable social experience for groups of all sizes. Clays’ signature virtual target shooting concept transports guests to a simulated British shooting ground, delivering fun and friendly competition in a stunningly realistic setting. New and exclusive to the Birmingham venue, guests can enjoy the Clays Arcade – a fast-paced…

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Applebee’s, an institution of Borough Market for 25 years, is set to celebrate its milestone anniversary with an exciting relaunch in February 2025. Still fully independent and family-run, Applebee’s is one of the original Borough Market traders, having started as a fishmonger, Joy and Graham Applebee then moved into their first bricks-and-mortar seafood restaurant on Stoney Street. Spearheading the relaunch is their son Jack Applebee along with his two brothers. Jack has appointed a new Executive Chef, Frankie van Loo, who joins the business from Jason Atherton’s Social Company restaurant group. Frankie notably spent 13 years at the group, which…

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Pioneering rainforest resort, The Datai Langkawi, is delighted to announce that The Els Club Teluk Datai has become the first golf course in Malaysia to be awarded the prestigious GEO Certification. This globally recognised accolade, awarded by the Golf Environment Organization (GEO) Foundation, highlights the club’s dedication to environmental stewardship, resource efficiency, and community engagement. The GEO Certification represents a significant milestone in sustainable golf practices, demonstrating excellence in three key areas: Nature, Resources, and Community. As the first Malaysian golf course to achieve this recognition, The Els Club Teluk Datai sets a benchmark for responsible golf course management in the region. Sharudin Bin Kamarudin, Club Manager…

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The most wonderful time of the year is fast approaching and therefore, many people up and down the country have already started planning their Christmas Dinner. However, what are people planning on cooking this Christmas? InSinkErator has analysed Google searches for popular Christmas recipes in the lead-up to Christmas, along with the average prices of these meats, to reveal the nation’s favourite Christmas Din,ner meat and the results are in! The nation’s cheapest Christmas dinner meat Rank Meat Average Price Searches in the Last Month 1 Roast Chicken £4.46 635,300 4 Gammon £4.86 132,400 3 Roast Pork £7.08 144,400 2 Roast…

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As the festive season fast approaches, sparkling wines are the perfect drink to share with friends and family. To help you celebrate in style, here is a list of a few delicious and refreshing bubbles to try this festive season.                                                  Domaine du Mètèore Le Cratère Sparkling Rosé  Over ten thousand years ago, a meteorite struck a hillside in Southern France and formed a crater. The vines used to make Domaine du Mètèore’s Le Cratère Sparkling Rosé…

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‘Christmas drinks’1 has seen a +524% increase in searches in the last 3 months. The search term ‘Christmas drinks’2 is a trending on google and the hashtag #winterdrinks3 has 6.8k posts on TikTok. Experts at Wren Kitchens have shared the best festive drinks as an alternative to mulled wine and how to prepare them this Christmas. Searches for “Mulled cider” soared to 181,0004  searches in the UK during November 2024 alone, reflecting the nation’s eagerness to plan festive celebrations. To help you elevate your festive hosting game, kitchen expert, Debra Hutt at Wren Kitchens has created a list of the best mulled wine alternatives and how to prepare them.…

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