The Happy Belly Food Group, a consolidator of food brands, has unveiled a significant expansion for its Yolks Breakfast brand with a five-unit franchise agreement in Ontario, Canada.
This deal marks the first multi-unit franchise agreement for Yolks, a boutique restaurant brand renowned for its breakfast and brunch offerings in the Vancouver area.
Sean Black, Chief Investment Officer of Happy Belly, remarked that the agreement signifies the company’s first five of 20 units committed for Yolks Breakfast in Ontario under the area development agreement.
Black stated, “The breakfast category is one of the hottest and fastest-growing sectors of the restaurant space, and today’s announcement is just the beginning of our growth plans for Yolks.
“As we integrate our breakfast brand into our accelerated growth model, we will utilise our asset-light approach as we are seeing tremendous interest and inbound inquiries from potential franchisees.”
Since launching its accelerated franchise programme in March 2023, Happy Belly has inked deals for 40 new franchise units, contributing to a total of 275 contractually committed across its brand portfolio in Canada and the US.
Black further commented, “We look forward to replicating our previous success with building over 400 restaurants, including Extreme Pita, Mucho Burrito, Burger’s Priest and Fresh, in franchising brands as we propel Yolks Breakfast into a leading brand across Canada.”
Happy Belly aims to persist with implementing an asset-light franchise model across its brand portfolio for future growth.
In March 2023, the Happy Belly Food Group launched a new Heal Wellness franchise location in Toronto, Ontario.
This move forms part of a broader expansion plan, with 60 additional Heal Wellness franchised stores scheduled across Canada and the US.