Author: Sam Allcock

Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

In July 2025 Chelsea favourite HUŎ will open their next site in London’s leafy Belsize Village. Having first opened on Park Walk in 2021, HUŎ fast became an SW10 favourite with restaurateurs, Graham Rebak and Adam Wilkie looking forward to bringing their clean, fresh and healthy Asian food to NW3. Known for its chic interiors and accessible menu, HUŎ Belsize Village will stay true to its Chelsea heritage & sister restaurants ULI in Notting Hill & Marylebone. Head Chef Yam Gurung has curated a menu which encompasses carefully selected dishes from around China and Southeast Asia, with an emphasis on…

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As skills shortages threaten growth for nearly 65 per cent of UK businesses Europa Worldwide Group is stepping up – putting investment in people at the heart of its strategy. In 2023, Europa announced a multi-year focus on bespoke Management Training aimed at creating a more empowered workforce. This is a strategic shift toward long-term team development with a comprehensive 12-month Management Training Programme designed to enhance leadership capability across its expanding operation and delivered by its inhouse Training & Development Team. The Programme provides structured, high-impact training and, so far, 170 senior managers from 16 UK sites have completed the bespoke course, with…

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Backed by FIGR Ventures, Revenge Capital, and high-profile angel investors, the funding marks a major milestone for the drinks brand disrupting the premium RTD space. ​​Pimentae, the female-founded tequila cocktail brand on a mission to reimagine ready-to-drink (RTD) cocktails, today announces the close of its £1.5 million funding round, led by early-stage consumer fund FIGR Ventures. The raise brings total funds secured by the business to date to £2.5 million. In a sector where less than 1% of UK venture capital goes to all-female teams (source: British Business Bank), Pimentae’s success is both notable and necessary. The new capital will support Pimentae’s ambitious next…

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As consumers slash their spending in the face of tightening household budgets, new analysis from the home delivery expert Parcelhero reveals 1 in 2 online shoppers abandon their cart because of delivery fees. Delivery options are as important as price for many. At the same time, 61% of us want to see greener delivery options. As businesses enter the second half of the financial year, the home delivery expert Parcelhero has done a deep dive into the latest consumer trends. It has found that unexpectedly high delivery fees and a lack of delivery options make many online shoppers abandon their cart. However,…

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On Sunday 03 August 2025, Brixham will host a new one-day festival celebrating British sardines and South Devon’s fishing heritage This summer, Brixham’s Fish Market will come alive with flavour and festivity as the South West Sardine Festival arrives on Sunday 03 August 2025, bringing a vibrant new celebration to the heart of one of Britain’s most historic fishing towns. Free to attend and running from 12:00 to 21:30, the festival invites locals and visitors alike to experience a day inspired by coastal traditions, from the South West to the Mediterranean. At its heart is the British sardine – abundant, sustainable, and caught right here…

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A Bipolar UK ambassador has today been awarded the British Citizen Award for creating its Mood Tracker app that has helped tens of thousands of people living with bipolar to manage their condition and reduce hospital stays. Andrew Thompson BCAh, from Staffordshire, launched the free Bipolar UK Mood tracker app to empower people to track their mood and spot early signs of an episode, so they can take steps to ward off a relapse. The 57-year-old was inspired to create the app because despite being referred to a psychiatrist at the age of 19, he was not diagnosed with bipolar until the…

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Sauce Communications is representing celebrated chef and restaurateur Jason Atherton and his globally renowned restaurant group, The Social Company. The agency will lead PR activity for several of the group’s London-based venues. The Social Company continues to drive ambitious projects across the capital, led by Michelin-starred chef Jason Atherton, who trained under culinary icons such as Pierre Koffmann and Ferran Adrià before launching Maze under Gordon Ramsay Holdings and founding his own group in 2010. Sauce Communications will work closely with Atherton’s team to deliver communications across the following key sites: Sael – Situated on the prestigious corner of London’s St…

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A new weekday ritual brings relaxed French elegance and exceptional drinks to the early evening Côte Brasserie is reimagining weekday evenings with the launch of Apéro Hour an early-evening experience inspired by the cherished French tradition of the apéritif. Running from 5pm to 7pm, Monday to Friday, this nationwide offering invites guests to slow down, savour the moment, and enjoy a perfectly poured drink before the evening unfolds. At the heart of the Apéro menu is something special – Champagne by the glass. Usually reserved for full bottles, this premium French cuvée is now available for just £7.50 during Apéro Hour only,…

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Japan offers the safest holiday experience in Asia, a new study has found. Asian Geographical, a luxury tour company running trips across the continent, assessed 28 countries in Asia that attract the most tourists. Researchers measured each country against four key risk factors affecting travellers’ safety – the number of road accidents, natural disaster deaths, murder rates, and prisoners per 100,000 population. Table: The safest countries in Asia  Rank Country Deaths from Road Injury per 100,000 Population Number of Deaths and Missing Persons Attributed to Disasters per 100,000 Population Homicide Rate per 100,000 Population Prison Population per 100,000 Population Safety Index (/100) 1 Japan 2.65 0.14 0.19 45 91.43 2 Oman 10.99 N/A 0.26 36 73.65 3 Qatar 7.34 4.42 0.25 53 72.46 4 Singapore 2.24 3.18 0.12 201 70.94 5 China 17.4 0.05 0.20 118 70.41 6 Maldives 1.34 0.54 0.12 499 68.91 7 United Arab Emirates 5.91 1.66 0.52 104 67.55 8 Sri Lanka 11.54 0.23 0.69 94 67.48 9 Brunei 3.59 2.42 N/A 134 66.19 10 South Korea 6.89 2.50 0.44 109 65.58 …

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This National Cheese Day (4th June), new data has revealed just how deeply embedded cheese is in the hearts (and fridges) of the British public – especially amongst younger generations. The research commissioned by CNIEL[1] – the French Dairy Interbranch Organisation – revealed that more than a third of people in the UK describe themselves as passionate about cheese (37%). This love runs even deeper amongst 18–34-year-olds, with 44% identifying as cheese devotees — proving that Gen Z and Millennials are proudly flying the flag for fromage. Cheese is not just a fridge staple; it’s a lifestyle choice. A quarter of those…

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