The Flava People, experts in creating innovative brand-led licenced food products, is expanding its partnership with Diageo UK to create liquid gold – an non-alcoholic Baileys Caramel Sauce. A continuation of Baileys pursuit of pleasure, it combines the unmistakable flavour of Baileys with an irresistibly smooth caramel. Perfect for enabling restaurant owners, chefs, operators and foodservice providers to create moments of pure indulgence, elevating any sweet dish or beverage all-year round.

Baileys is one of the most recognisable brands in the UK – from the original Irish Cream which blends Irish whiskey with Irish dairy cream and a touch of rich chocolate and vanilla, to a variety of licensed products which extend the brand’s indulgent offering onto retail shelves. There’s no arguing that Baileys’ rewarding moments of indulgence have become synonymous with Christmastime. Extending Baileys’ seasonal sweet offering, The Flava People have set out to add an extra drizzle of the brand’s playful and inventive spirit – a delectable Baileys Caramel Sauce ready to launch into foodservice and HORECA.

The Flava People’s Baileys Caramel Sauce has been designed with versatility in mind, so can be used across a variety of different menu items to create simple upgrades and added value. Picture a mouthwatering serving of Baileys Caramel Sauce over desserts, hot drinks, ice cream or in pairing with alcoholic beverages. Available in a range of formats with the foodservice providers and wholesalers in mind, this irresistible sauce is perfectly suited to easily elevate any sweet offering with the deliciously distinct taste of Baileys.

Scott Dixon, Managing Director at The Flava People, comments: “We have a strong and established relationship with the team at Diageo UK, having worked together to create innovative and game-changing flavours and products since 2021. This is our first dip into a sweet product with Baileys and we’re incredibly excited about the innovative and delicious sauce we have created together.

“We know Baileys licenced products perform well, especially at Christmas. Drawing on our expertise from working closely with the foodservice industry for decades, and the insight from the Baileys team, we believe we have a truly unique product which will allow operators and chefs to easily incorporate Baileys into their own dishes and capitalise on the brand’s unrivalled popularity. Who wouldn’t want to celebrate the festive season with a cheesecake topped with Baileys Caramel Sauce, or a chocolate and caramel Baileys martini.”

Declan Hassett, Licensing Manager at Diageo adds: “We have seen incredible success with our brand-led licenced products in retail – from our pouring cream to ice creams. Working hand-in-hand with The Flava People, the new Baileys Caramel Sauce is a great addition to our range of delicious products. It’s the perfect way for chefs to get creative in the kitchen ready for the festive season, yet versatile enough to use all year round. Used for drizzles and dollops on everything from profiteroles, cocktails, and cakes, we believe the Baileys Caramel Sauce will be a mouth-watering hit with chefs and diners alike in 2024.”

The Baileys Caramel Sauce will be available in a 200ml squeezy ambient stable bottle, and in bespoke packaging formats upon request.


Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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