The impressive house, measuring 2.5m by 3m and 3.3m in height, is the ultimate paradise for any pooch who enters.

Featuring a chef-worthy kitchen for whipping up delicious doggy treats and cleaning up mucky mishaps, the canine crib has been built as part of a new initiative to help more homeless pets in the UK find a loving family.

The ‘Forever Home’ was created by British home appliance brand Hotpoint which has partnered with animal welfare charity, Blue Cross, which has noticed a rising number of pets waiting in kennels for their chance at a new life.

Stephanie Ferreira, Head of Brand and Digital for Hotpoint UK said: “When adopting from a rehoming centre, you are expanding your family with a cherished new member and your chosen furry friend becomes more than just a pet.”

“The house has been designed to help inspire potential pet owners to open their hearts and homes to pets awaiting adoption by showcasing home appliances with practical solutions for common pet-related mishaps, such as removing muddy paw prints and 99.9% of bacteria from clothes, making pet ownership easier to manage.”

“The initiative extends our century-long commitment to supporting the feeling of home for both humans and pets, and why the partnership with Blue Cross is so important so it can inspire potential dog owners to consider rehoming as an option.”

The ‘Forever Home’ also comes as a study revealed 34 per cent of adopted dog owners were concerned about the adjustment period, and how long it would take the animal to feel at home, while 24 per cent worried about the household mess or mishaps that would come with being a new dog owner.

When going through the process with the rehoming centre, 35 per cent asked for tips to help their pet adjust to their new home, and a fifth were interested in resources or classes to aid the transition.

Of the 1,000 adults polled who have or plan to rehome a dog, 97 per cent believe the home environment is important when bringing home an adopted pet for the first time. The average dog adoption enthusiast believes it will take eight weeks for a new pet to settle into its forever home.

Encouragingly, 87 per cent found it easy to connect with their furry friend once bringing them home to stay.

However, 29 per cent admit they experienced issues at the beginning, with 18 per cent admitting having worked with a behavioural specialist to prevent them jumping up on things.

While 33 per cent dog-proofed their house – ensuring everything was out of reach – and 23 per cent made sure their pet was in another room each time they emptied the dishwasher or were cooking with hot plates or dishes.

Nonetheless, 83 per cent felt happier since becoming a dog parent, according to the data commissioned by Hotpoint.

More than half (55 per cent) treat their pooch like a family member, 34 per cent consider them their best friend, and 28 per cent would choose to stay in with them rather than go out with friends.

Thomas Rainbow, Animal Behaviorist for Blue Cross added: “Becoming a dog parent is such a rewarding thing, even more so if it’s a pooch which hasn’t had the best start in life.”


Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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