• Snoop Dogg expands Cali by Snoop wine portfolio with new Cali Blanc launch
  • Available to purchase from ASDA stores nationwide and Amazon from the 20th of May
  • Need a serve suggestion? Try sipping on Snoop Dogg’s Cali Blanc Cooler

Calling all white wine and Snoop Dogg fans alike! This May, Snoop is venturing into the white wine category, with his latest NPD launch into the UK – the Cali Blanc.

Cali by Snoop’s Cali Blanc is a Sauvignon Blanc which is fresh and fruity, with pear drop and tropical notes of honeydew melon, alongside a zingy, pleasing elderflower finish. The innovative and courageous spirit embodied in Snoop lives in the bold flavour of the wine. Created in collaboration with globally recognised innovator Snoop Dogg, the brand challenges the convention of wine with a unique narrative and sense of personality, underpinned by the wines’ approachability and suitability for consumption occasions inspired by Snoop’s west coast lifestyle.

Cali Blanc is Snoop Dogg’s first move into the white wine category, following the successful launch of the Cali by Snoop Cali Red in 2022, and the Cali Rosé in 2023. Snoop is inviting consumers to embrace the Cali Lifestyle this summer with the ultimate summer serve – the ‘Cali Blanc Cooler’.

Cali by Snoop Creator Snoop Dogg commented: “After the success of Cali Red and Cali Rose it was only natural to bring Cali Blanc to my fans in the UK. Chilled or over ice, it’s that perfect option for the summertime.”






Snoop’s Cali Blanc Cooler


  • 150ml Cali by Snoop Cali Blanc
  • 100ml Premium Soda Water
  • 25ml Elderflower Cordial


  • Pour all ingredients over ice into a highball glass and gently stir.

The brand will also be utilising ground-breaking augmented reality technology, with consumers invited to ‘Ask the Doggfather’ by following a QR code on the back label where the D.O.G.G will respond to their questions.

Cali Blanc will be available to purchase from Asda stores nationwide from the 20th of May, as well as available online via Amazon with an RRP of £12 for 750ml.


Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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