New research from 77 Diamonds, reveals that, amidst a growing shift in relationship traditions, almost 40% of UK men would consider wearing a male engagement ring.
That’s according to a new survey of 1,000 men commissioned by 77 Diamonds which explores current attitudes toward male engagement jewellery, an idea still considered unconventional by many. And while 39% of men are open to the concept, the majority still express hesitation. The most common reason for hesitation given by those men is that it ‘feels unnecessary’’ (37%), while 30% say they don’t want to wear jewellery every day.
Interestingly, among those open to wearing a ring, nearly 40% (37%) said they would expect their partner to buy the ring for them after the proposal. However, most don’t see it as needing to match traditional engagement ring spending; 57% believe it shouldn’t be as expensive as their partner’s, and just 2% think it should cost more.
When it comes to design, it appears men appreciate simplicity, with 55% of men preferring a plain band similar to a wedding ring. However, there is growing interest in personalisation, with 32% expressing a preference for subtle design elements such as brushed metal, engraving, or other details.
Additionally, 62% of men said they would like their engagement ring to match or complement their future wedding band, suggesting a thoughtful, coordinated approach to ring design.
Despite this growing openness, the tradition has yet to be fully embraced by the wider public. Only 28% of men surveyed believe that male engagement rings will become more common in the future.
Co-founder of 77 Diamonds, Tobias Kormind, commented:
“The growing interest in male engagement rings reflects a meaningful shift in how modern couples express love and commitment. For many men, choosing to wear an engagement ring is about more than tradition, it’s a shared symbol of intention, equality, and emotional connection.
While the idea may still feel unconventional to some, it’s clear that attitudes are changing. More men are embracing the sentiment behind the ring, seeing it as a personal and romantic way to mark the beginning of a life together. As relationships continue to evolve, so too do the ways we choose to celebrate them.”
Survey results
- *Survey of 1,053 UK men carried out by ProperPR on behalf of 77 Diamonds via consumer research platform Find Out Now (08/09/2025).
- Full survey results can be viewed online, here