The US fast-food brand Bojangles is poised to break into the Los Angeles, California market after finalising a 30-unit franchise agreement.
The initial openings are scheduled for early 2025.
Entrepreneur Lorenzo Boucetta and Poulet Brothers LLC are at the forefront of this venture, set to bring Bojangles’ Southern-style fare to Los Angeles County.
With a background that spans hospitality, real estate development, e-commerce, and technology, coupled with his operating partner’s two decades in the restaurant and chicken sectors, Boucetta is well-equipped to lead the brand’s debut in the area.
Since moving to Los Angeles in 2009, Boucetta has focused on restoring historical properties, drawing on his international experience in hospitality.
Lorenzo Boucetta remarked, “From the moment I was first introduced to Bojangles, I knew immediately that this was a brand that I wanted to be a part of. The delicious chicken, biscuits and breakfast, combined with strong unit economics and unparalleled support, made the decision a no-brainer for me. I’ve spent several years in hospitality and real estate development, but my roots have always been ingrained in the restaurant industry. The opportunity to grow Bojangles in California presented itself at the perfect moment, and I am thrilled to bring this iconic brand to the market for the first time.”
Bojangles, alongside Poulet Brothers, has devised a strategy to establish 30 new sites over the coming six years, with further franchising opportunities on offer across prime California locales.
Bojangles CEO Jose Armario commented, “Supporting our franchisees is a fundamental pillar of success and growth at Bojangles. Being there for them at every stage of the franchising process strengthens our relationships and commitment to partnership. Lorenzo’s impressive background in business operations, hospitality and real estate development makes him an ideal partner for us. We are ecstatic to bring Bojangles to Los Angeles residents and look forward to opening our first location in California next year, while anticipating the exciting growth that will follow.”
The brand, celebrated for its breakfast and chicken dishes, encourages franchisees to develop multiple outlets, particularly in larger metropolitan areas.
In March 2024, Bojangles also signed a multi-unit development agreement to open 20 new outlets in Phoenix, Arizona.
This agreement involves the LVP Restaurant Group, a division of LV Petroleum, and Kingsbarn Realty Capital, which will serve as the real estate developer for the initiative.
Currently operating 800 locations, Bojangles is recognized as one of the fastest-growing quick-service chicken chains in the US and is actively pursuing further expansion.
