- McGhee’s is unveiling new gingerbread men across Asda, Scotmid, SPAR and One-O-One, created using a traditional recipe inspired by childhood favourites.
- The family bakery is responding to the strong resurgence of nostalgic, classic bakes as customers look for comfort and familiarity this Christmas.
- Close to 50,000 gingerbread men are expected to be supplied over the festive season due to significant retailer demand.
- The new launch accompanies the return of McGhee’s much-loved Christmas Empire Biscuits, which proved hugely popular last year.
A GLASGOW bakery is drawing on its heritage this festive season, releasing a Christmas treat steeped in nostalgia.
McGhee’s has rolled out its new gingerbread men in Asda stores across Scotland this week, with further launches planned in Scotmid, SPAR and One-O-One stores throughout the coming weeks.
Approaching its 90th anniversary next year, the family-run bakery is using a traditional recipe to create the biscuits, which offer a delicate ginger warmth and the signature crunchy snap that evokes memories of school fairs, festive shows and winter markets.
The biscuit’s simple, versatile base makes it ideal for decorating, gifting or enjoying during family baking sessions. And naturally, it remains an essential building block for anyone crafting a gingerbread house.
The launch aligns with a wider trend that has seen nostalgic baked goods surge in popularity as shoppers seek out familiar, comforting classics during the Christmas season.
Aisling McGhee, Commercial Director, said: “We have seen growing demand for traditional favourites across the year, from morning rolls to empire biscuits.
“Gingerbread men are one of those treats that take you straight back. They’re simple, joyful and remind you of childhood.
“They’re a blank canvas, intentionally. It means families can decorate them however they like, whether that’s for parties, keeping wee ones entertained or adding characters to a gingerbread house.
“There’s a real appetite for nostalgic bakes right now, so it felt like the right moment to create them. The ginger flavour is subtle, the crunch is spot on and once you start, you’re in danger of eating the whole packet. Our top tip is to eat the legs first so they can’t get away.”
She added: “Christmas is about small joys, and for many people that means a biscuit tin full of the classics. Gingerbread men and empire biscuits have both seen a revival as shoppers look for small, affordable treats that feel special in the run up to Christmas.”
Driven by strong retailer interest, McGhee’s is preparing to supply almost 50,000 gingerbread men over the four-week Christmas period, proving the enduring appeal of nostalgic favourites.
The bakery’s Christmas Empire Biscuits will also make their return after attracting exceptional customer demand.
McGhee’s gingerbread men will be available in stores from 27 November.