Nearly half of Brits claim they are simply fed up with being an adult – and are drained by everyday responsibilities like earning a wage, paying bills and household chores.

A study of 2,000 adults revealed 45 per cent are struggling with the obligations that come with being a ‘grown up’, including cooking dinner (25 per cent), trying to save money (31 per cent) and maintaining a tidy home (35 per cent).

While meeting work deadlines (15 per cent), trying to keep fit (18 per cent) and getting up at the crack of dawn for work or their children (15 per cent) also featured in the top 20 list.

Nearly a quarter (23 per cent) are worn down by ‘endless political drama’, and 23 per cent are growing weary of the unpredictable British weather.

The study was commissioned by Malibu and Oatly to launch Paradise Arches []; an exclusive clubhouse in London’s Shoreditch district, as 53 per cent wish they had more time to escape from these adult responsibilities

And 23 per cent love the idea of a ‘one hour vacay’ which would have complete freedom from their duties.

Others try to switch off from their adult obligations by watching live music (28 per cent), going out to socialise (20 per cent) and sipping on a cocktail (17 per cent)

Craig van Niekerk from Malibu said: “Adulting can be draining and there’s no manual or guide of how to get through it.

“Our study has shown how the most basic tasks are the ones we crave to escape from the most, and it seems like we’re all in serious need of bringing out the spirit of summer and enabling good times.

“Just an hour away from responsibilities can help you to unplug and enjoy the summer, which is why we’ve made the perfect place to escape to.”

Brand ambassador for the collaboration, AJ Odudu, said: “It can be so hard to switch off when you’ve got so many responsibilities, but I think we all deserve the opportunity to take a break and enjoy the longer days and, hopefully, sunny weather.

“I also find it’s easier to unwind when I can take a complete step away from reality, even if just for an hour.”

The study also found 43 per cent reckon adulting is harder now than it was 10 years’ ago.

And 20 per cent feel they have to ‘power through’ each day, rarely taking time for themselves or a moment’s peace.

It revealed 12 per cent don’t feel they get any time each week to switch off completely, while those who do feel they only get six hours 20 minutes each week.

But of the 67 per cent who feel they need more time to fully unwind, they’d like seven hours and 25 minutes each week to do so.

The research, conducted via OnePoll, also found that even when on holiday, 19 per cent still struggle to switch off completely.

As a result, 26 per cent would love an evening of indulgence all to themselves, with 25 per cent claiming there’s so much pressure to been seen as ‘successful’ and having your life together.

Although 24 per cent claimed that despite being an adult, they often don’t feel like one.

And 16 per cent are always on the lookout for quick ways to unplug and escape their grown-up obligations.

Martin Ringqvist, from Oatly, which has teamed with Malibu to create the ‘Piña Oatlada’ – an alcoholic, piña colada-flavoured dairy-free soft serve ice cream, said: “Being an adult comes with many challenges, and you’d think that the older you’d get the easier it gets as you become more experienced.

“But it just seems like the responsibilities grow and you face new challenges which throw a curveball – like trying to get a soft serve campaign approved by two sets of lawyers – so taking time to switch off is so important.

“We’re always searching for new and unexpected ways for people to experience our brand and this is a perfect partner to launch our glorious oats into the nightlife scene. Just be sure to lick responsibly.”


1.            Paying bills

2.            Keeping my home clean

3.            Trying to save money

4.            Cooking dinner

5.            Keeping on top of dirty laundry

6.            Meal planning

7.            Endless political drama

8.            Unpredictable British weather

9.            Trying to eat well

10.          Doing the food shop

11.          Public transport running late

12.          Trying to exercise/keep fit

13.          Working a 9 to 5 job without lengthy summer holidays

14.          Getting up at the crack of dawn for work or kids

15.          Commuting to and from work in the crowded rush hours

16.          Work deadlines

17.          Taking my work worries home with me

18.          Getting a car booked in for a service

19.          Trying to stay awake past 9pm when socialising

20.          Making packed lunches for work


Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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