• Beloved UK syrup brand unveils original flapjacks
  • Shoppers can enjoy a delicious treat made with Lyle’s Golden Syrup
  • Available from Sainsbury’s and Ocado this June 

Lyle’s Golden Syrup has announced its first original golden syrup flapjacks, rolling out across UK supermarkets this June.

The new Lyle’s Golden Syrup Flapjacks are delicious ready-to-eat flapjacks, made with the unmistakable and deeply comforting richness of Lyle’s Golden Syrup.

Flapjacks have long been a beloved British treat, harkening back in origin to the 1600s. Homemade by generations of families, the best flapjacks have used Lyle’s Golden Syrup, since it became a kitchen cupboard staple in 1883.

Now, Lyle’s has created indulgent ready-to-eat flapjacks; delivering an even more delicious take on the well-loved British classic.

Lyle’s Golden Syrup Flapjacks will come in a multipack format, containing five 30g bars, retailing at RRP: £2.50. The packs will be available at both Sainsbury’s and Ocado from June 2024, with more listings expected.

Perfect for an office snack, lunchbox treat or a delicious pairing with an afternoon cup of tea. Flapjack fans of all ages are sure to enjoy this original recipe.

Lyle’s Golden Syrup Flapjacks are generously made with the signature silky-smooth taste of Lyle’s Golden Syrup combined with oats, for a mouthwatering and gloriously gooey treat.

Nick James, Marketing Director for Lyle’s Golden Syrup, said: “Throughout history, the best flapjacks have been made with Lyle’s Golden Syrup.

“Now, with our first foray into the world of original Lyle’s treats, we’ve truly mastered the flapjack formula, delivering a great tasting, indulgent product made with all of the care and quality you’d expect from Lyle’s.

“We’re excited to give families across the UK a bitesize taste of Lyle’s on-the-go, featuring the same delicious taste that makes you feel Absolutely Golden.”

Lyle’s Golden Syrup Flapjacks are available in multipacks, launching June 2024 from Sainsbury’s and Ocado. RRP: £2.50.

For more information, please visit www.lylesgoldensyrup.com or follow Lyle’s Golden Syrup on Instagram or Facebook.

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Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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