The esteemed restaurant chain, Sugar Factory American Brasserie, has unveiled its latest establishment at the Ala Moana Center in Honolulu, Hawaii, USA.

The Aoki Group, a family-run entity overseeing more than seven concepts across 12 venues, will manage this new Sugar Factory branch.

Positioned on Ho’okipa Terrace Upper Level 4, the new venue presents a diverse menu encompassing brunch, lunch, and dinner options, infused with unique Hawaiian-inspired culinary creations.

The brunch offerings include such delights as Reese’s Pieces French Toast and S’mores Nutella Waffle, while the drinks menu features ornately decorated iced coffees crowned with waffles.

The expanded starters and communal dishes introduce a broad spectrum of tastes, notably an Oyster Shooter selection and Hamachi Crudo with a distinctive local flair, as per the establishment’s statement.

Notable amongst Sugar Factory’s fare are the Monster Burgers, including the Waffle Breakfast Burger, Flaming HOT Cheetos Burger, and the illustrious 24K Gold Burger, which will be accompanied by the newly introduced Smashed Burgers.

Additionally, the menu boasts soups, salads, sandwiches, pasta, and main courses such as seared ahi tataki and herb-crusted dijon seared salmon.

Both the bar and patio areas will offer a complete menu service, highlighted by the iconic smoking candy goblets, available both with and without alcohol.

Kevin Aoki, Managing Partner of Sugar Factory Honolulu, expressed his enthusiasm: “I am thrilled to bring the sweet taste of Sugar Factory to the shores of our beloved island. With each visit, we aim to create unforgettable moments for our guests, blending the flavours of paradise with unparalleled hospitality.”

“Sugar Factory is the perfect destination where locals and visitors can celebrate every occasion and indulge in local favourites and signature items countless celebrities have enjoyed.”


Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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