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    Beef ‘O’ Brady’s Partners With ParTech to Enhance Omnichannel Ordering

    Sam AllcockBy 2 Mins Read

    American restaurant franchise Beef ‘O’ Brady’s has chosen ParTech’s omnichannel ordering and loyalty platforms to sharpen its digital approach and customer engagement.

    The incorporation of PAR MENU and PAR Punchh will deliver a unified omnichannel ordering and loyalty experience.

    PAR MENU will act as the cornerstone of Beef ‘O’ Brady’s digital ordering infrastructure, linking mobile app and web-based orders with third-party delivery services like UberEats, DoorDash, and GrubHub.

    The open API of MENU will be compatible with a variety of POS systems, which is essential for the franchise’s 140 locations that have processed over 35,000 orders since the system’s implementation.

    Moreover, Beef ‘O’ Brady’s will employ PAR Punchh’s features to enhance customer loyalty.

    The platform’s segmentation, gamification, and AI tools are crafted to boost customer engagement and loyalty through interactive challenges and rewards, the technology vendor stated.

    These capabilities, along with accessible data insights, will allow Beef ‘O’ Brady’s to customise its marketing and operational strategies effectively.

    PAR CEO Savneet Singh remarked: “MENU and Punchh complement each other, making them work better together and therefore benefiting Beef ‘O’ Brady’s operations, enabling them to deliver seamless guest experiences and drive revenue growth. This all-in-one solution allows brands to unify their data and experiences versus the disjointed experience we see so frequently today.

    “We were excited to welcome the Beef ‘O’ Brady’s team back to Punchh and are even more thrilled to be supporting their first-party and third-party ordering channels with MENU. This marks a significant milestone, setting a new benchmark for omnichannel excellence and proving our ‘Better Together’ philosophy.”

    Last month, the restaurant chain Wendy’s selected ParTech’s AI-based platform to elevate its customer engagement.

    The fast-food leader is implementing PAR Punchh across its 6,500 locations in the US and Canada to revamp its loyalty programme with AI-driven gamification experiences.

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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