Jumeirah Carlton Tower is ushering in the festive season with the launch of its enchanting new campaign, Alpine Escape to Knightsbridge, in partnership with luxury skiwear and lifestyle brand Perfect Moment. Beginning on Friday, 7 November, guests are invited to experience the charm of an Alpine winter retreat, right in the heart of London’s Knightsbridge.
From the moment they arrive, visitors will be immersed in an elegant winter wonderland, as the hotel lobby transforms into a snow-kissed Alpine haven. Towering Christmas trees, frosted decorations, and a striking Alpine installation will set the scene, while cosy throws, soft sheepskin rugs, and gentle festive lighting will weave together the warmth of the Alps with the sophistication of London’s most fashionable district.
At The Peak Lounge, guests can enjoy a contemporary chalet-style experience where panoramic city views meet mountain-inspired ambience. Each evening from 8:00 PM to 10:00 PM, diners can indulge in a luxurious fondue and charcuterie experience priced at £75 per person. The curated menu includes artisan cheeses, premium charcuterie, and elegant accompaniments paired with French and Italian wines, complemented by Laurent Perrier cocktails. The evening concludes with a light Swiss cheese meringue and a rich hot chocolate. To complete the Alpine transformation, hotel staff will be dressed in Perfect Moment skiwear, and the lounge interiors will be adorned with bespoke décor including branded cushions and winter throws.
Extending the seasonal celebration, the hotel will also present a festive take on its renowned afternoon tea. The refreshed menu features a selection of savoury creations designed to delight every palate, followed by the signature Scone Experience, offering four miniature scones with tailored condiments. The indulgence continues with a selection of exquisite desserts crafted by Executive Pastry Chef Martin Haidar, finished with a comforting spiced hot chocolate – the perfect winter treat.
On Christmas Day, the festivities continue in the hotel’s Garden Rooms, where Executive Chef Mario Perera will curate an international festive buffet featuring a variety of live stations and seasonal dishes such as Norfolk Bronze Turkey, crispy prawn tempura, and truffle mushroom risotto. The dessert offering will include festive favourites such as Christmas Crown, panettone, and ginger date cake.
For New Year’s Eve, guests are invited to celebrate in style at The Chinoiserie and The Garden Rooms, overlooking the serene Cadogan Gardens, and welcome the new year surrounded by friends, family, and timeless elegance.