- Pepperoni is revealed as the most beloved pizza topping, with 8,682.50 searches a month
- Anchovy pizza is second with 4,786.67 monthly searches, whilst chicken pizza is third with 3,014.17 average monthly searches
- Google search data for 50 of the most popular toppings was examined to determine the results
A new study has revealed favourite pizza toppings with Pepperoni taking first place.
Fire pit specialists FirePit.co.uk analysed the number of monthly searches in the UK for 50 different pizza toppings, including terms such as “[x] pizza”, “[x] pizza topping” and “where to buy [x] pizza”.
1. Pepperoni
Pepperoni has an average of 8,682.50 monthly searches in the UK. The cured meat is a type of salami, made from pork or a combination of pork and beef. Paprika and chilli are the main spices found in pepperoni, but it can also contain black pepper, garlic, and mixed herbs.
2. Anchovy
Anchovy has 4,786.67 average monthly searches. A small, oily fish, anchovies are rich in Omega-3 fatty acids, making them highly beneficial for both your body and your brain. Their salty, umami-packed flavour makes them a bold but tasty pizza topping.
3. Chicken
Chicken is searched for an average of 3,014.17 times a month. This extremely versatile meat can be used several ways and combined with a variety of flavours. One of the most popular, is a BBQ pulled chicken pizza, with peppers and onions.
4. Pineapple
In the UK, Pineapple has an average of 2,303.33 monthly searches. The tropical fruit is commonly paired with ham to create the classic Hawaiian pizza, combining both sweet and salty flavours.
5. Mozzarella
Mozzarella is searched for, on average, 2,015.00 times a month. Made of cow or buffalo milk, this semi-soft cheese is known for its subtle flavour and stretchy texture when melted. It is the main component of the classic Margherita pizza.
Top 5 Favourite Pizza Toppings
| Rank | Topping | Average Monthly Search Volume |
| 1 | Pepperoni | 8,682.50 |
| 2 | Anchovy | 4,786.67 |
| 3 | Chicken | 3,014.17 |
| 4 | Pineapple | 2,303.33 |
| 5 | Mozzarella | 2,015.00 |
Daniël de Voer, chief editor of Dailybase, has commented on the findings:
“One of the reasons why pizza is so popular is how versatile it can be; you can completely customise your toppings to fit your tastes and create a pizza unique to you.
“It is fascinating to discover which toppings are the most popular in each country. We can see plenty of influence from different cuisines across Europe, not just from Italy, such as the Mediterranean with the additions of feta, olives, and fish and even German food, like doner meat making the list in some areas.
“With summer in full swing, if there’s a topping on the list you haven’t tried before, now is the perfect time to see what the hype is about.”