Fix & Fogg launches in Britain through an exclusive partnership with Whole Foods Market.
New Zealand’s celebrated nut butter maker Fix & Fogg has officially arrived in the UK, introducing its bold flavours, clean ingredients and adventurous spirit to British shoppers.
Debuting exclusively at Whole Foods Market from 24th November 2025, the brand is poised to liven up UK breakfasts with its vibrant, flavour-driven range and its purpose-led ethos.
Created in Wellington by Kiwi Roman Jewell and British co-founder Andrea Jewell, Fix & Fogg began with a desire to build something meaningful – a company rooted in community, quality and genuine values. What first started as a small nut butter bar serving customers through a window has since evolved into a global favourite, adored across New Zealand, Australia and the United States, and even selected by NASA astronauts for space missions.
From the very first taste, it becomes clear why Fix & Fogg has achieved such a devoted following. Each jar is packed with intense flavour – deeply roasted nuts, carefully balanced consistencies and just the right touch of salt. The nut butters are made using high-quality, natural ingredients with no palm oil, additives or artificial shortcuts – simply authentic craftsmanship in every batch.
The UK launch range features Smooth Peanut Butter, Super Crunchy Peanut Butter and Everything Butter – a versatile combination of nuts and seeds that pairs beautifully with crumpets, porridge, curries or baking. Each product is priced at £4.79.
Additional flavours, including Pistachio Butter and Smoke & Fire Peanut Butter, are set to join the UK range in 2026.
“Fix & Fogg was created in Wellington with a very simple idea – to make nut butter that tastes incredible and does good,” says co-founder Roman Jewell.
“We’ve always believed that food should make you feel proud – proud of the ingredients, proud of the people behind it, and proud of the impact it has. Bringing that to the UK, with a partner like Whole Foods Market, is a huge milestone for us.”
Fix & Fogg was the first B Corp-certified food company in New Zealand, underlining its commitment to social responsibility and environmental stewardship. The company donates products, time and support to community initiatives, uses a circular waste model and continuously strives to innovate sustainably. Its mission is built around four principles: excellence, community, positive impact and an unwavering love of peanut butter.
The brand’s UK introduction aligns perfectly with Whole Foods Market’s focus on premium quality, ethical sourcing and exceptional flavour – values that sit at the heart of Fix & Fogg’s identity.
With more than 80,000 Kiwis living in the UK, the launch also brings a welcome taste of home for the Antipodean community, while offering British consumers a distinctive new option to explore.
Journeying from Wellington to London, Fix & Fogg continues its mission to inspire greatness – one jar, and one adventure, at a time.
For more information, visit fixandfogg.com.