- Sides are adding festive flavour with a new UK Christmas menu available in all UK restaurants this December.
- The limited-edition bundle brings a full roast chicken dinner into a crispy burger, served with roast chicken gravy, waffle fries, a dip and a drink.
- Aaron Moore-Saxton, Managing Director at Sides, said: “It’s everything you love about a Christmas dinner without the prep, dishes or even touching your oven.”
Sides, known in the UK for Nashville hot chicken, has introduced its new festive menu, now available in all UK locations this December. The seasonal launch centres around the Roast Chicken Dinner bundle, which puts the elements of a traditional Christmas roast into a single crispy chicken burger meal.
Alongside the bundle, the menu debuts the new Sides Flavour Scale, offering 11 flavour levels ranging from Mango Peri Peri to Firecracker. The Christmas-inspired Roast Chicken Dinner flavour, served with gravy, forms part of the range.
Throughout December, customers spending over £10 will also receive a bounce-back card. The card can be redeemed in January for two free wings with any meal.
The festive menu uses 100% Red Tractor British chicken and introduces new Saver boxes, updated burgers and a Salad Snack Box designed as a lighter option for lunchtime.
Aaron Moore-Saxton, Managing Director at Sides, said: “Christmas in the UK is all about big flavours and family favourites, so we’ve taken that spirit and given it a Sides twist. Our new menu is built for mixing, matching and owning your taste, all of the joy of a uniquely British Christmas dinner with none of the prep, oven faff or pile of dishes.”
Sides was created by Hero Brands and The Sidemen in 2021. The business now runs five UK restaurants and opened its first international site in Singapore earlier this year.
The festive menu marks the start of the brand’s next phase of expansion, with further openings planned across the UK and overseas.