As 2025 draws to a close, the way people in the UK celebrate New Year’s Eve is shifting. Large city events and high-cost parties still attract some crowds, but many people now prefer smaller, more relaxed plans. These often involve dinner with friends, familiar places, and the option to leave early rather than commit to a long night out.
Longbow Venues, which operates pubs, restaurants, and boutique hotels across the Peak District, has seen this change across its locations. These include The Maynard, The Ashford Arms, The George at Hathersage, and The Peacock at Owler Bar.
In response, each venue has taken a simpler approach this year. Guests can choose between festive set menus and à la carte dining. Bars will remain open until 1am for those who wish to stay later, without the pressure of a fixed programme.
Wider industry data points to a similar trend. New Year’s Eve dining has become a central part of how people mark the occasion. Previous online booking figures showed a 17 per cent increase in restaurant reservations for the night compared with earlier years. This suggests that many now see the meal itself as the main event rather than an add-on to a larger night out.
Rob Hattersley, founder and managing director of Longbow Venues, says the shift reflects changing expectations around celebration.
“What guests tell us most often is that they want an evening that feels enjoyable rather than pressured,” he explains. “Good food and comfortable company matter far more than being somewhere loud or expensive. Some people want to come for an early dinner and head home, others are keen stay on until midnight – both feel equally meaningful.”
Menus across the group reflect the character of each venue. The Ashford Arms focuses on traditional seasonal dishes, while The Peacock at Owler Bar offers familiar festive food in a welcoming setting. The George in Hathersage features more refined seasonal options. The Maynard in Grindleford, known for its relaxed atmosphere and strong local following, also provides both menu choices and a flexible evening suited to families and groups.
Spending habits are also shaping plans this year. Recent consumer research shows that many people are eating out less often than they did a year ago due to rising costs. At the same time, a large number still choose to dine out at least once a month, suggesting that quality and value continue to matter.
For guests who prefer not to drink alcohol, Longbow venues will offer a wide range of alternatives. These include premium tonics, craft soft drinks, and alcohol-free beers and ciders, reflecting changing attitudes towards drinking and celebration.
Festive décor will be in place for pre-booked tables throughout December. On New Year’s Eve itself, the focus remains simple. The evening centres on food, conversation, and comfort rather than set schedules or ticketed events.
Rob adds:
“This year’s approach is shaped by what people actually want – a night that feels special without being stressful. It’s a chance to enjoy the end of the year in a way that feels natural, easy and genuinely enjoyable.”