Fix & Fogg has set out plans to expand its UK business in 2026 after a strong retail launch with Whole Foods Market late last year.
The New Zealand nut butter brand will introduce a dedicated UK website in spring 2026. This will allow customers across the country to order directly for the first time and marks the next stage of the brand’s expansion following early interest from British shoppers.
Fix & Fogg was founded in Wellington by Roman Jewell and Andrea Jewell. The business began as a small nut butter bar serving customers through a single window, built on the idea of making nut butter with strong flavour and clear values. Since then, the brand has grown across New Zealand, Australia, and the United States. Its products have also been used by NASA astronauts during space missions.
The current UK range includes Smooth Peanut Butter, Super Crunchy Peanut Butter, and Everything Butter. Everything Butter combines nuts and seeds and is designed for everyday use, from toast and porridge to cooking and baking.
All products are sold in 375g jars, priced at £4.79 each. The recipes use roasted nuts and contain no palm oil or additives, focusing on simple ingredients and a consistent texture.
In 2026, the UK line-up will expand further with the introduction of two highly anticipated new flavours:
- Pistachio Butter – a rich, indulgent spread tapping into the growing popularity of pistachio-led desserts and elevated breakfasts
- Smoke & Fire Peanut Butter – a smoky, gently spicy blend designed for adventurous eaters, savoury dishes and modern brunch menus
Additional UK retail partnerships are also set to be announced later in the year, as the brand continues to scale its presence beyond its initial Whole Foods Market exclusivity.
“Launching in the UK was a huge milestone for us, but it’s really just the beginning,” says co-founder Roman Jewell. “In 2026, our focus is on making Fix & Fogg accessible nationwide, introducing bold new flavours, and building a genuine community of Fix & Fogg fans in the UK – from home cooks to chefs and food lovers who care about flavour and provenance.”
Fix & Fogg was New Zealand’s first B Corp-certified food business, reflecting its deep commitment to people, planet and community. The company operates a circular waste system, supports local charities through product and time donations, and continues to innovate with sustainability at the heart of every decision. Its ethos is guided by four core values: commitment to excellence, community-mindedness, being a force for good, and an unapologetic passion for peanut butter.
With more than 80,000 New Zealanders living in the UK, Fix & Fogg’s growing presence offers a taste of home for the Antipodean community, while appealing to British consumers seeking elevated, flavour-driven pantry staples.
From Wellington to the UK, Fix & Fogg continues its mission to fuel greatness – one jar, one adventure at a time.
For more information, visit www.fixandfogg.com.