Winter in the UAE marks a shift in daily routines. Outdoor terraces reopen, events return, and bookings at sought-after venues become highly competitive. During this season, securing a preferred table often determines the quality of the experience.
A new UAE-built platform, iReserved, aims to simplify that process. The app offers a more streamlined and transparent way to book restaurants, hotels, lounges and beach clubs at a time when demand is at its peak.
A key feature of the platform is seat-level selection. Users can view venue layouts and reserve a specific seat or table. Whether someone wants a sunset terrace table, a quieter dining area or a front-row position for live music, the feature allows users to reserve with more certainty.
The app also supports decision-making through mood-based discovery. Instead of browsing long lists, users can search based on the type of atmosphere they want, whether lively, scenic, relaxed or intimate. With weekends often busy during winter, this approach reflects how many residents choose venues — based on preference rather than broad filtering.
To support returning users, iReserved includes loyalty tiers: Silver, Gold and Platinum. These tiers focus on practical, experience-driven benefits. For operators, the platform offers real-time booking data, instant confirmations and an analytics dashboard showing peak hours, guest patterns and preferred seating areas.
One defining element of iReserved is its no-fee model. Venues receive the full value of each booking, and users do not pay additional platform charges. This direct approach aims to offer a clearer and simpler booking process.
“Winter in the UAE is a moment of energy, people are out more, venues are full, and decisions are made quickly,” says CEO, Mr. Rashed Mohammed Omar Bin Haider. “iReserved was built to support that pace by giving guests more clarity and giving venues the type of technology that fits the way Dubai now moves.”
Adding to this, Abdul Salam (Abdo) Kayali, General Manager of International Relations at iReserved, said: “At iReserved, our team has been significantly enlarged, and we are doubling our size to meet the expectations of the hospitality industry, including hotels, outlets, and restaurants. Our presence is expanding beyond Dubai, reaching the region, Europe, and the US soon.”
iReserved is now available for both iOS and Android and is currently onboarding selected premium venues across the UAE.