Baked by Steph Celebrates 6 Sweet Years with £1M Turnover in Sight
In 2019, armed with a rolling pin, a love of design, and a sweet tooth, Steph Giordano set out to make gifting more fun, and far tastier, from the small kitchen of her East London flat. What began as a creative side hustle quickly captured the imagination (and cravings) of thousands. Six years on, Baked by Steph has grown into one of the UK’s most original and recognisable gifting brands, with a projected £1 million turnover in 2025.
Now 36 years old, Steph leads a proudly female-founded and female run business, with a 15 strong team of bakers, creatives and logistical masterminds working from their Hackney bakery. At its core, Baked by Steph’s mission remains simple: to make gifting joyful—without compromising on taste or design.
From brand collabs and bespoke corporate gifting to heartfelt one off surprises, every treat is handcrafted with Steph’s signature style: playful and personal. Whether it’s a cookie shaped like your best friend’s face or a biscuit that delivers the perfect “thank you,” each product is a celebration in itself.
“I wanted to create something that felt personal, imaginative and delicious—something that makes people smile the moment it lands on their doorstep” says Steph. “Food has this magical way of connecting people, and I wanted Baked by Steph to be part of that.”
Baked by Steph is proudly stocked by some of the UK’s most beloved retailers, including Selfridges, John Lewis & Partners, and Not On The High Street.
At Selfridges, shoppers can find a curated selection of the brand’s signature iced cookies and biscuit boxes—perfect for gifting or celebrating life’s little moments in style. John Lewis & Partners offers a variety of themed treats online, catering to key seasonal occasions and personal milestones. Meanwhile, Not On The High Street (NOTHS) champions Baked by Steph’s playful, personalised bakes for every kind of celebration, making it a go-to destination for thoughtful, design-led food gifting.
These partnerships reflect the brand’s growing presence in premium UK retail, with wide appeal for customers looking for unique, beautifully crafted edible gifts.
The Custom Face Cookie by Baked by Steph (£33) is a fun and personalised treat that turns your dad’s face into a delicious iced biscuit. Handcrafted with detail and made to order, it’s a playful, one-of-a-kind gift that’s guaranteed to make him smile. Whether he’s a sweet tooth or just hard to buy for, this quirky cookie is a great way to show appreciation — combining humour, creativity, and a touch of sentiment in a way that’s totally unique. Perfect for Father’s Day or any celebration that calls for something memorable (and tasty).
Looking for a Father’s Day treat that’s as unique as it is delicious? These Personalised Golf Letterbox Iced Cookies (£21.95) are the perfect pick for dads who love spending time on the green. Each biscuit is hand-iced with playful golf-themed designs — from golf balls to polos — and you can even personalise the shirt with his name for that extra special touch.
Made from buttery vanilla biscuit and topped with vibrant royal icing, they’re as tasty as they are thoughtful. Delivered straight through the letterbox, it’s a fun and easy way to surprise him with something sweet and personal — no tee time required.
Celebrate Father’s Day with a fun, personalised treat that shows him just how much he means to you. Our Personalised Football Letterbox Cookies (£21.95) are perfect for dads who live and breathe the beautiful game. Each buttery vanilla biscuit is hand-iced with bold football-inspired designs — and you can even customise the football shirt with his name for a thoughtful finishing touch.
Lovingly handmade and packed with care, these vibrant cookies are as delicious as they are personal. Delivered straight through the letterbox, it’s a winning way to surprise your number one this Father’s Day.
This Father’s Day, celebrate your number one with a treat that says it all — our ‘You’re The Best’ Trophy Letterbox Iced Cookie (£11.95). Whether he’s your everyday hero, biggest supporter, or just truly deserves a gold medal for being Dad, this fun and thoughtful gift is the perfect way to show your appreciation.
Hand-iced and made from a buttery vanilla biscuit base, it’s as delicious as it is heartfelt. Lovingly handmade, packed with care, and delivered straight to his door, this trophy-shaped cookie is guaranteed to make him smile (and maybe not share!).
Celebrate your running hero this Father’s Day with a gift that goes the distance. Our Born To Run Letterbox Iced Cookies (£21.95) are perfect for dads who love to hit the pavement — whether he’s a marathon regular or just getting started.
These buttery vanilla biscuits are hand-iced with vibrant, sporty designs, and you can personalise them with his name on the water bottle, race number on the vest, and marathon time and distance on the watch. It’s a thoughtful, fun way to honour his passion and achievements.
Looking for a fun and personal way to show Dad how much he means to you? Our Personalised Message Letterbox Iced Cookies (£19.95) let you spell it out — literally! Create any message you like (up to 14 characters) and we’ll turn it into delicious, hand-iced vanilla biscuits. Not quite 14 characters? We’ll fill the extra space with sweet red hearts ❤️ and shiny gold stars ⭐ to complete the look.
Add letters, numbers, or punctuation — whether it’s “Best Dad Ever,” “#1 Father,” or a cheeky inside joke, we’ll ice it with love. Each box is lovingly handmade, beautifully packed, and delivered straight through the letterbox, ready to bring a smile to his face (and a treat to his day!).