For immediate release: Beechdean, the UK’s largest family-owned ice cream manufacturer, is proud to announce that it has been recognised for their innovative flavours with an industry award.
The Cheshire-based business took home the award in the ‘Best Innovation’ category for its ‘Oh So Jammy Doughnut Ice Cream’ at the Morrisons Frozen Supplier Conference 2025.
The accolade recognises the most creative and impactful product launches across Morrisons’ entire frozen category. Given the retailers’ frozen suppliers span savoury, bakery, and desserts, the award marks a significant win for Beechdean amid a competitive field.
Since its launch, ‘Oh So Jammy Doughnut’ has been one of the strongest-performing NPDs within Beechdean’s portfolio, receiving standout feedback from Morrisons’ customers and colleagues. The flavour also generated substantial social media engagement, which Morrisons highlighted as evidence of its strong consumer resonance both in-store and online.
Much like most of Beechdean’s range, the ‘Oh So Jammy Doughnut’ ice cream is made with fresh British milk and double cream, combining a raspberry sauce centre with doughnut sponge cake pieces. An indulgent dessert, that’s still free from artificial colours, flavours, preservatives, and suitable for vegetarians.
Beechdean’s partnership with Morrisons started in 2024. This latest recognition builds on the businesses’ reputation as a trusted partner to the UK’s leading retailers, supplying both own-label products and branded ranges across ice cream, desserts, vegan, and yoghurt categories.
Andrew Howard, Co-Founder and Managing Director of Beechdean, said: “We’re proud to receive this recognition from Morrisons for our ‘Oh So Jammy Doughnut’ flavour. Innovation has always been at the heart of Beechdean, and this award reflects both our ability to deliver creative new ideas and the strength of our partnership with Morrisons. The incredible response from their customers has been hugely encouraging, and there is clear evidence that the consumer is looking for more innovation and indulgence in the ice cream market. We’re excited to continue pushing boundaries in frozen with flavours that truly stand out on-shelf.”
Beechdean, a trusted name in premium dairy ice cream since 1989 and now one of the UK’s leading ice cream manufacturers, is known for producing high-quality, award-winning products, with a focus on industry-leading processes and excellence. With its exceptional reputation in the out-of-home and own-label markets, Beechdean brings decades of expertise.
Beechdean have supplied their luxury ice creams to the likes of The Royal Albert Hall, Cunard Cruises, and top retailers, as well as supplying a range of top-class restaurants, leisure sites and premier distributors across the UK.