The team behind Wise Bartender, the UK’s foremost online retailer for low and no-alcohol beverages, has announced the launch of a new retail platform in response to the growing popularity of mid-strength drinks. MidStrengthDrinks.com becomes the UK’s first dedicated online retailer focused exclusively on beverages within the mid-ABV category.
Officially launching on Wednesday, 22 October, the new website will feature a carefully selected range of over thirty products, including beers, ciders and wines, all sitting firmly within the mid-strength space. The platform addresses an emerging consumer trend among those who wish to moderate their alcohol consumption without eliminating it completely. Recent research by KAM highlights that mid-strength options are on the rise, with 55% of consumers expressing interest in exploring drinks that sit between full-strength and alcohol-free.
The launch collection showcases a line-up of pioneering brands such as Future Château, Twenty Light Spirits and The Gentle Wine. To mark the occasion, the first 50 customers will receive a complimentary bottle of The Gentle Wine 6% Rosé with their purchase.
Tom Ward, Founder of Wise Bartender and Mid Strength Drinks, said, “At Wise Bartender, we’ve seen how quickly the low and no-alcohol category has evolved but there’s still a huge group of consumers who aren’t looking to give up alcohol entirely, they just want to drink smarter. Mid strength drinks are about giving clarity to a space that’s often confusing and showcasing brilliant products and producers who are crafting drinks with balance, flavour and moderation in mind.”
Designed with education and accessibility at its core, MidStrengthDrinks.com aims to simplify the mid-strength market for consumers while highlighting exceptional products that combine taste, craftsmanship, and mindful drinking.