This winter, Whittard of Chelsea brings a traditional British afternoon tea experience to one of New York’s most famous landmarks. The London tea brand has partnered with the Empire State Building’s STATE Grill & Bar to mark the upcoming new season of Bridgerton with a limited-time themed high tea.
Running from 20 January to 13 February 2026, the experience combines British tea culture with a New York setting. It celebrates the return of Bridgerton with a menu and setting that reflect Regency style while remaining accessible to a modern audience.
The afternoon tea takes place inside STATE Grill & Bar, an Art Deco space within the Empire State Building. The interior features warm wood, geometric glass details and soft lighting inspired by 1930s Manhattan. The setting complements the visual style associated with Bridgerton, blending classic design with a contemporary feel.
Guests can book the afternoon tea as a standalone experience or add it to an Empire State Building Observatory visit. The offering allows visitors to enjoy Whittard of Chelsea teas while overlooking New York’s skyline.
Executive Chef Morgan Jarrett has designed a menu based on British afternoon tea traditions with an international influence. The menu includes finger sandwiches such as Coronation Chicken Salad and Truffled Local King Mushroom, warm scones served with Devonshire cream and house-made fruit jam, and desserts including Strawberries & Cream Choux, Valrhona Chocolate Mousse Tulips and Sticky Toffee Pudding. Each course is paired with Whittard of Chelsea teas, including English Rose, Earl Grey and Chelsea Breakfast.
Guests may also choose from a selection of cocktails and Champagne. Options include The Elizabeth, made with rose-petal gin and English rose tea tonic, alongside Champagne labels such as Piper-Heidsieck Brut and Veuve Clicquot Rosé Brut.
The launch aligns with the return of Bridgerton on Netflix. The new season, due to premiere in January 2026, continues the series’ focus on period-inspired fashion, romance and storytelling, which has attracted a global audience.
The partnership also reflects Whittard of Chelsea’s growing presence in the United States. After a successful winter pop-up at Macy’s in New York, the brand continues to introduce British tea traditions to American consumers.
Interest in British culture and afternoon tea remains strong in the United States. Search interest for “afternoon tea” has increased by nearly 80 per cent since 2022, highlighting ongoing demand for these experiences.
The Bridgerton Afternoon Tea is priced at $60 per person. Guests can book directly through STATE Grill & Bar or via esbnyc.com. Reservations are recommended due to limited availability.