Elton John has launched a new premium non-alcoholic sparkling wine under the Elton John Zero brand. The release marks the introduction of a 0% Blanc de Blancs designed for shared moments and everyday celebrations, without alcohol.
Elton John Zero is built around the idea that time spent together should feel good, both during the moment and after. The brand targets people who enjoy social occasions and want an alcohol-free option that still feels considered and complete. The Blanc de Blancs is made using Chardonnay grapes grown in Northern Italy and is positioned as a premium sparkling alternative for a wide range of settings, from quiet evenings to larger gatherings.
The wine is produced through a controlled fermentation process that uses selected bacteria instead of yeast. This approach allows it to reflect the aroma and structure of a traditional Blanc de Blancs while remaining fully alcohol-free. The production method focuses on craftsmanship and avoids alcohol at every stage, rather than removing it later. This results in a fuller profile than many dealcoholised wines and reflects the standards set by David Furnish and Elton John.
The drink has a fresh and balanced profile, with a small amount of high-grade green tea extract added to provide tannin and texture. Flavour notes include apple, citrus blossom, and honeysuckle, followed by a clean mineral finish. The wine is suitable for vegans and vegetarians and contains 19 calories per glass.
Elton and David are known for hosting and bringing people together. With Elton John Zero, they now offer a 0% option they are comfortable serving at home, with the aim of bringing the same sense of occasion to others.
Elton John says,
“Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion – inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness.
Elton John Zero Blanc de Blancs is an elegantly elevated interpretation of a traditional Sparkling, with all the finesse of a classic Blanc de Blancs. For the design, I wanted it to feel deeply personal and timeless, so we paired my E Star iconography with a rich blue backdrop – one of my signature colours. Blue has always symbolised calm, depth, and creativity for me; it’s on the cover of my Diamonds – Greatest Hits collection, and it’s fast becoming the colour of choice for sophisticated, non-alcoholic experiences.”
David Furnish says,
“I once owned a champagne bar in Las Vegas called Fizz, a place designed for laughter, music, celebration, and those unforgettable moments shared over a glass of something special. Champagne has that magical ability to elevate every occasion, and when Elton and I talked about how much we now enjoy non-alcoholic options, we wanted to capture that same spirit of joy and celebration . Our Elton John Zero non-alcoholic Blanc de Blancs does exactly that.”
Elton John Zero Blanc de Blancs will be served at selected UK venues, including The River Café and Lilibet’s. It will also be sold nationwide through Sainsbury’s and online at eltonjohnzero.com. The recommended retail price is £10.00.