Belvoir Farm, known for crafting great-tasting drinks made with real fruit juices and no artificial ingredients, has announced a new partnership with Alcohol Change UK, the organisation behind the annual Dry January® challenge. As the Official Mocktail of the 2026 edition, the collaboration reinforces that cutting back on alcohol can still be enjoyable, flavourful and indulgent.
Launching on 1st January for the campaign’s 14th year, the Dry January® challenge invites people across the UK to begin 2026 with renewed clarity and energy by committing to 31 days alcohol-free. The initiative helps participants reset their drinking habits for the start of the year and beyond, while also experiencing benefits such as improved sleep, better overall health, more motivation and financial savings1.
As the Official Mocktail partner, Belvoir Farm’s collection offers vibrant, natural flavours that provide all the satisfaction of a premium cocktail without the alcohol. Produced on the brand’s family-owned farm in the British countryside, the mocktail range features trend-led recipes made with real fruit juices and no artificial additives. The recently refreshed packaging reflects its elevated, premium positioning, giving mindful drinkers a sophisticated option that delivers taste without compromise.
The award-winning Lime & Yuzu Mojito remains the UK’s leading mocktail, combining fresh lime juice, bright yuzu and a subtle hint of garden mint with a gentle sparkle. This popular drink delivers a lively twist on the classic Mojito and serves as an ideal alcohol-free choice for winding down or socialising.
Charlotte Rogers, Senior Brand Manager at Belvoir Farm says, “As the UK’s #1 Mocktail Brand, we’re thrilled to support Alcohol Change UK in the new year, starting with the Dry January® challenge. At Belvoir, we’re obsessed with creating the best-tasting drinks and ensuring that everything we make stays as natural as possible – using simple, carefully selected ingredients that taste delicious. Taking part in the challenge shouldn’t mean compromising on flavour or enjoyment, and our mocktails make that easier than ever by offering a genuinely delicious alternative, made with real fruit juices and a sophisticated taste that lives up to the original cocktail.”
Research from Alcohol Change UK1 shows strong momentum behind the movement: January 2025 saw 8 million people attempt a full month without alcohol, with a further 8.8 million choosing to cut down. The growing interest in reducing alcohol consumption is mirrored by broader shifts, as 4.1 million fewer UK adults reported drinking weekly in 2025 compared to 2021. Among those surveyed, 82% said their motivation to reduce drinking was tied to health and lifestyle improvements3. As drinking habits evolve, 38% of consumers expressed interest in alcohol-inspired soft drinks as an attractive alternative4.
Danielle Houliston, Executive Director of Income and Engagement at Alcohol Change UK, said: “Every January, millions of people look to start their year on a healthier, happier footing with a month off alcohol. Those who take part in the Dry January challenge tell us that having high-quality, flavour-packed alcohol-free alternatives to enjoy makes all the difference, not just in January but in helping them decide what their relationship with alcohol looks like over the long term. That’s why we’re so excited to welcome Belvoir Farm as the Official Mocktail for 2026 and look forward to working with the team and seeing participants get stuck into their amazing range throughout their alcohol-free January and beyond.”
Belvoir Farm and Alcohol Change UK aim to highlight that the Dry January® challenge is not about limiting enjoyment but about rediscovering it. The month offers an opportunity to reset habits, reconnect with wellbeing and raise a glass of something delicious to a more positive start to the year. Throughout January, Belvoir will share recipe ideas, mindful drinking guidance and motivation to help participants stay energised and inspired.
To sign up for the challenge and download the Try Dry app, visit www.dryjanuary.org.uk.
Belvoir Farm Non-Alcoholic Lime & Yuzu Mojito
750ml, £3.65, Booths/Ocado/Sainsbury’s/Tesco/Waitrose
250ml can, £1.40, Sainsbury’s
250ml x 4 cans, £4.50, Morrisons & Ocado
Blends sparkling spring water, freshly squeezed lime juice, zingy yuzu juice and a touch of mint with sparkling spring water for a fresh and vibrant mocktail that makes it a great virgin swap for a traditional alcoholic Mojito. Serve chilled over ice, or with some fresh garden mint.
Belvoir Farm Non-Alcoholic Peach Bellini
750ml bottle, £3.65, Booths/Ocado/Sainsbury’s
250ml can, £1.40, Sainsbury’s
250ml x 4 cans, £4.50, Morrisons & Ocado
A delicious blend of real peach, grape and lemon juices with gently sparkling mineral water for a refreshingly rich and juicy alternative to a classic peach bellini cocktail. Serve chilled over ice, or with a slice of peach.
Belvoir Farm Non-Alcoholic Raspberry Margarita
250ml can, £1.40, Tesco/Sainsbury’s
A vibrant blend of fresh raspberry and lime juice, perfectly balanced with a hint of natural agave sweetness and enhanced with the subtle essence of natural tequila flavour to deliver a refreshing burst of flavour. Serve chilled over ice, or with some fresh raspberries.
Belvoir Farm Non-Alcoholic Pink Grapefruit Paloma
750ml bottle, £3.65, Tesco/Sainsbury’s/Waitrose/Morrisons/Asda
Combining the citrus juices of grapefruit and lime with the natural sweetness of agave and a subtle Tequila-inspired essence, gives a deliciously refreshing twist on the classic cocktail. Garnish the rim of your glass with salt and a grapefruit or lime wedge for extra punch.