Alex Cooper has transformed from a specialized podcaster to a powerful media entrepreneur in the last few years. Her $60 million net worth developed over time as a result of a strategic series of business acquisitions, brand extensions, and personal changes. Cooper rewrote her story and made a staggering amount of money by moving away from her Barstool roots.
In 2018, she and her co-host Sofia Franklyn were making a respectable $70,000 annually under the auspices of Barstool Sports. At first, Call Her Daddy‘s unvarnished and frequently provocative tone drew a cult-like following. However, Cooper took advantage of the situation following a highly publicized breakup with Franklyn and a well-documented contract dispute. In 2021, she negotiated a solo, $60 million exclusive Spotify deal, which was both profitable and culturally significant. She was the highest-paid female podcaster in the world at the time of that deal.
Alex Cooper Biography and Career Table
| Category | Details |
|---|---|
| Full Name | Alexandra Cooper |
| Date of Birth | August 21, 1994 |
| Age | 30 |
| Hometown | Newtown, Pennsylvania |
| Education | Boston University (Film & Television) |
| Podcast | Call Her Daddy |
| Major Deals | $60M Spotify (2021), $125M SiriusXM (2024) |
| Current Net Worth | Estimated $60 million |
| Annual Salary (2025) | $40 million |
| Spouse | Matt Kaplan (married 2024) |
| Business Ventures | Unwell Network, Unwell Hydration, Brand Endorsements |
| Social Media Followers | Over 3.6M on Instagram, 2.7M on TikTok |
| Reference Source | Wikipedia |
Getting paid wasn’t the only part of her plan. She kept control of her identity by remaining visible and continuously influencing the story through live events, public interviews, and now a documentary. By 2024, she had signed a three-year, $125 million deal with SiriusXM that was even more advantageous. Her salary nearly doubled to an incredible $40 million annually as a result of this new partnership, which took the place of Spotify.
Cooper increased her impact outside of podcasting by strategically diversifying. She started the podcasting collective Unwell Network in late 2023, which soon attracted up-and-coming artists like Madeline Argy and Alix Earle. For Gen Z creators navigating the frequently unpredictably shifting media landscape, the platform turned into a lighthouse. Cooper took a particularly creative step in a cutthroat creator economy by positioning herself as a gatekeeper to opportunity as well as a mentor.
Cooper simultaneously filled a sizable market void with Unwell Hydration. The beverage brand, which was first introduced in Target stores in early 2025 as part of a partnership with Nestlé, catered to women’s wellness, a market that the fitness and hydration industries frequently ignore. Cooper directly catered to female consumers who were looking for more intelligent wellness solutions by providing products that contained more than 700 mg of electrolytes, B-complex vitamins, and green coffee extract. Because of her grasp of branding, the product launch was extremely successful, garnering widespread attention and quick commercial traction.
Cooper’s recent documentary, Call Her Alex, gives her professional image more emotional weight despite her enormous financial success. While playing Division I soccer at Boston University, she bravely shared stories of alleged sexual harassment. Her audience responded strongly to these disclosures, which also provided background for the fierce independence that currently characterizes her public persona. Especially in collegiate athletics, her voice has come to represent those who have been silenced by institutional failure.
The reaction of society has been divided. A statement stressing Boston University‘s zero-tolerance policy was released, but some alumni stood up for the coach Cooper accused. However, Cooper’s revelations spurred more extensive discussions about the abuse of power, the conditioning of young women into silence, and the potential of personal agency as a potent social and economic instrument when reclaimed.
Despite being impressive on paper, her wealth reveals more. It serves as a literal and symbolic example of the importance of voice. Cooper developed an emotional bond with her listeners in addition to taking advantage of podcasting trends. Loyal audiences, high levels of engagement, and unmatched monetization are the results of that connection. Cooper’s path essentially demonstrates how vulnerability combined with business acumen can create an unstoppable force.
Her ability to reinvent herself consistently is what makes her unique. She has significantly improved the tone and content of her brand without losing its edge, from hosting sex-centric conversations to including high-profile interviews with John Mayer, Hailey Bieber, and Kamala Harris. That change is an example of emotional intelligence and adaptive branding.
Cooper has been able to maintain her creative independence by working with media giants and establishing her own alliances. Her impact is especially noticeable in the way that appearances on Call Her Daddy are associated with notable spikes in the music or streaming numbers of those guests. Spotify data indicates that following the airing of his episode, John Mayer’s streams increased by 350%. That effect is more than remarkable; it demonstrates how far her influence extends beyond casual listening.
Cooper’s path has evolved into an inspirational model for digital entrepreneurship. She stands for the new wave of media tycoons, those who don’t hesitate to conflate advocacy, entertainment, and business. Her versatility has been demonstrated through content creation, brand extensions, and genuine storytelling.
She further demonstrates her crossover appeal by marrying Hollywood producer Matt Kaplan in 2024, combining entertainment, business, and media in a very uncommon way. They have developed into a power couple that transcends audiences and industries, serving as an example of what the next wave of celebrity influence may look like.