LOCAL FESTIVAL-GOERS TO ENJOY EXCLUSIVE BEVERAGES AND UNIQUE EXPERIENCES

NOMOQ, the international digital can printing innovator, is excited to announce its partnership with the Manchester Craft Beer Festival, part of the We Are Beer festival series for 2024. This partnership underscores NOMOQ’s dedication to revolutionising beverage packaging while celebrating the vibrancy and diversity of modern brewing culture.

As part of the partnership, NOMOQ will be sponsoring the Brewers lounge and NOMOQ’s design team will be creating an exclusive limited edition can with local brewery Manchester Union. This unique feature showcases NOMOQ’s cutting-edge digital printing technology and the endless possibilities it offers for personalised beverage experiences.

Konstantin Schwarzkopf, Head of Design, at NOMOQ explains: “We are proud to have created a unique Manchester-inspired, limited edition can. This Radler-inspired Zesty Beer Design puts the logo of the festival in focus to celebrate the local beer event. This piece of art combines the wings of the Manchester worker bee and Manchester Union’s logo.”

The festival promises to attract 8,000 beer enthusiasts eager to explore the vast selection. But there’s more than just beer at the Manchester Craft Beer Festival. The event will also feature a variety of other beverages from The Cocktail CO, Kraken rum and over 80 breweries will be pouring over 600 beers. Breweries from all over the world will be in attendance including Basqueland from Spain, Dugges from Sweden and Beers of America as well as Hop the Pond representing US breweries.

In addition, top restaurants such as Bone Daddies and Bundobust will serve delicious dishes, ensuring a delightful culinary experience. Entertainment will be plentiful with bands, DJs, talks, and comedy acts providing a vibrant atmosphere.

David Rigby Manchester Sales Representative at NOMOQ, said: “We are thrilled to be a sponsor of the Manchester Craft Beer Festival. At NOMOQ, we are passionate about redefining the beverage packaging landscape with sustainable, high-quality solutions. Our partnership with We Are Beer highlights our commitment to innovation and enhancing consumer experiences and we can’t wait for attendees to see the locally inspired can design.”

Greg Wells, Co-Founder of We Are Beer, said: “The craft beer revolution has reshaped the beer industry, and we are excited to partner with NOMOQ to elevate the festival experience. Their innovative and sustainable approach to packaging aligns perfectly with our mission to celebrate craft brewing culture.”

NOMOQ’s sponsorship of the Manchester Craft Beer Festival marks a significant milestone in its journey to transform the beverage packaging industry with eco-friendly solutions. By offering digitally printed cans with no minimum order quantity, NOMOQ empowers brands to create memorable and sustainable experiences for consumers.

It follows the partnership of the successful Bristol Craft Beer Festival which featured another unique NOMOQ-inspired can design in collaboration with New Bristol Brewery, featuring an ice cream on the can. NOMOQ will also be creating a one-off design for the upcoming London Craft Beer Festival on 09 – 10 August.

To find out more or to request a sample can, visit nomoq.com. Until then, tickets for the We Are Beer festivals are available now at the We Are Beer website.

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Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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