Asda was named ‘Retailer of the Year’ at the Free From Food Awards 2024, winning a total of 102 product awards, including 4 gold, 28 silver, 47 bronze, and 23 commended. Having previously won the title in 2021 and 2023, this marks the third time Asda has been hailed with the accolade. 

The awards celebrate Asda’s 189 product strong own brand Free From range, which consistently offer fantastic quality, variety and value for its customers. Asda won by a landslide, beating the next closest supermarket retailer by almost 50 wins! 

Heroing customer choice and accessibility, Asda’s gold wins included the Lemon Soya Yogurts, Free From Belgian Chocolate Twin Wafer Bars, Free From Bourbon Biscuits and Free From White & Wholegrain Loaf (50/50). 
Sam Dickson, VP Own Brand, Commercial Strategy and Operations at Asda commented: “After winning ‘Retailer of the Year’ at the Free From Food Awards in 2021 and 2023, we’re incredibly proud to have been crowned Retailer of the Year for a third time, with an outstanding 102 product wins.
“These awards highlight our ongoing commitment to providing high-quality Free From products that cater to a wide range of dietary requirements and showcase our commitment to continuously reappraising our quality credentials.” 
Free From awards won by Asda:
Lemon Soya Yogurts – Gold
Free From Bourbon Biscuits – Gold
Free From Belgian Chocolate Twin Wafer Bars – Gold
Free From White & Wholegrain Loaf (50/50) – Gold
Taco Kit Crunchy – Silver
Plant Based 16 Veggie Fingers – Silver
Free From White Sliced Loaf – Silver
Free From Tricolore Fusilli – Silver
Free From Special Flakes – Silver
Free From Macaroni – Silver
Free From Shortbread – Silver
Free From Penne – Silver
Free From Pancake Shaker – Silver
Free From Lasagne Sheets – Silver
Free From Italian Style Coffee Desserts – Silver
Free From Honey Hoops – Silver
Free From Fusilli – Silver
Free From Custard Creams – Silver
Free From Curly Fries – Silver
Free From Chow Mein Stir Fry Sauce – Silver
Free From Chow Mein Rice Noodle Pot – Silver
Free From Bolognese Pasta Sauce – Silver
Free From 8 Jammy Wheels – Silver
Free From 4 Teacakes – Silver
Free From 4 Mini Frieda the Caterpillar Cakes – Silver
Free From 18 Chicken Nuggets – Silver
Extra Special 6 Pork & Armagh Bramley Apple Sausages – Silver
Barista Oat Drink – Silver
 Free From 18 Chocolate Cornflake Clusters – Silver
Free From White Choc Buttons – Silver
Free From Choc Orange Buttons – Silver
Free From Choc Bar – Silver
The Health Menu Warming Mexican Style Chicken & Bean Soup – Bronze
Succulent 4 Caramelised Red Onion Beef Burgers – Bronze
Plant Based Veggie Tikka Masala & Rice – Bronze
Plant Based 4 Veggie Burgers – Bronze
OMV! Vegan Burger Mayo – Bronze
OMV! Sweet Potato Coconut Curry – Bronze
OMV! Shortbread Mini Bites – Bronze
OMV! Roasted Veg & Houmous Pizza – Bronze
OMV! No Chicken Kievs – Bronze
OMV! Mini Pink & White Mallows – Bronze
OMV! Fruity Flapjack Cookies – Bronze
OMV! Flapjack Mini Bites – Bronze
OMV! Choc Orange & Caramel Crisp – Bronze
OMV! Choc Flavour Spread – Bronze
OMV! Cherry Bakewell Chunky Cookies – Bronze
Full-Flavoured 20 Mini Beef Meatballs 340g – Bronze
Free From White Lasagne Sauce – Bronze
Free From Tropical Granola – Bronze
Free From Tomato & Herb Pasta Bake Sauce – Bronze
Free From Stem Ginger Cookies – Bronze
Free From Sliced Brown Loaf – Bronze
Free From Singapore Curry Rice Noodle Pot – Bronze
Free From Rice Snaps Cereal – Bronze
Free From Rainbow Hoops Cereal – Bronze
Free From Nacho Cheese Flavour Tortilla Chips – Bronze
Free From Multiseed Sandwich Slices – Bronze
Free From Muesli – Bronze
Free From Mature Cheddar Alternative – Bronze
Free From Luxury Choc Collection – Bronze
Free From Grated Mozzarella Alternative – Bronze
Free From Giant Chocolate Buttons – Bronze
Free From Frosted Flakes – Bronze
Free From Cornflakes – Bronze
Free From Choco Squares – Bronze
Free From Choco Snaps – Bronze
Free From Choc Orange Bar – Bronze
Free From Choc Crispie Bar – Bronze
Free From Choc Buttons – Bronze
Free From 4 Chocolate Cake Bars – Bronze
Free From 2 Plain Naans – Bronze
Free  From Lightly Salted Tortilla Chips – Bronze
Extra Special Italian Stlye Meatballs – Bronze
Extra Special Free From 8 Belgian Triple Chocolate Cookies – Bronze
Extra Special 6 Cumberland Pork Sausages – Bronze
Extra Special 2 Gourmet Beef Steak Burgers – Bronze
Extra Special 12 Pork Chipolatas – Bronze
Crispy Tempura Chicken Mini Fillets  – Bronze
Asda OMV Salted Caramel Chocolate Flavour Spread – Bronze
The Health Menu Tomato & Three Bean Soup 400g – Commended
Plant Based Vegetable Chilli – Commended
OMV! Tomato, Roasted Garlic & Balsamic Pasta Sauce – Commended
OMV! Saag Masla Cooking Sauce – Commended
OMV! Grilled Red Pepper Pesto – Commended
OMV! 4 Chocolate Orange Crispy Slices – Commended
Free From Tikka Masala Curry Sauce – Commended
Free From Syrup Sponge Pudding – Commended
Free From Salad Cream – Commended
Free From Original Porridge Pot – Commended
Free From Korma Curry Sauce – Commended
Free From Green Pesto – Commended
Free From Gluten Free Lemon Loaf Cake – Commended
Free From Chocolate Mousses – Commended
Free From Cheese Simmer Sauce Mix – Commended
Free From Brown Sauce – Commended
Carrot & Coriander Soup – Commended
Plant Based Meat Free Meatballs – Commended
OMV! 6 Butcher Inspired No Pork Sausages – Commended
Full-Flavoured 12 Beef Meatballs – Commended
Extra Special 4 Salt & Cracked Black Pepper Beef Burgers – Commended
Extra Special 2 Aberdeen Angus Beef Steak Burgers – Commended

Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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