THE RENOWNED VENUE KNOWN FOR ITS ECLECTIC DAY-TO-NIGHT OFFERING OPENS ITS FOURTH VENUE IN THE HEART OF LONDON’S VIBRANT WEST END

 

Hold on to your Lederhosen! Albert’s Schloss, the ultimate purveyor of Bavarian bliss, is landing in the heart of London this summer, and it’s bringing a whirlwind of Alpine escapades, cabaret extravaganzas, the best Bavarian beer selection in London and round-the-clock revelry currently unavailable elsewhere in the capital.

 

Following a £7 million investment, Albert’s Schloss, located in the iconic Trocadero on Shaftesbury Avenue, will open its doors on 4th July. This new day-to-night venue is a Alpine-inspired beer hall, bar, and restaurant with live entertainment seven days a week. Set over two floors with a spacious 18,000 square feet and room for over 600 guests, five bars, a stage for lively performances and an on-site bakery for delicious Bavarian treats, the new London venue will be Albert’s largest home yet and promises an alpine oasis of indulgence and pleasure.

 

Bier Palace and the ‘Big Six’ 

 

Known for its beer credentials, Albert’s Schloss will offer Londoners the best selection of quality Bavarian and Bohemian beers. Adorning the main bar will be stunning polished copper tanks, offering guests fresh, unpasteurised Pilsner Urquell, delivered direct from the brewery in Pilsen each week. Guests can even ‘Push For Pilsner’ using special on table buttons to order a foaming pint.  

 

Central to its beer menu, Schloss will offer Munich’s ‘Big Six’: a classic line-up of the biggest and most well-known quality beers from the Bavarian capital, including Hacker-Pschorr, Paulaner, Hofbräu, Lowenbräu, Spaten-Franziskaner-Bräu and a whole dedicated section reserved for Munich’s oldest brewery, Augustiner (1328), served by specially trained staff. 

 

More of a cocktail and spritz person? There’s a bountiful number of seasonal and innovative quality drinks on offer, including the ‘Bacchus Barrel’, served in a Saint Bernard’s barrel with Bulleit bourbon, Merlot, Bärenjäger, lemon, and demerara, alongside the ‘Diamond Margarita’, with Altos Tequila, Briottet Rose, orgeat syrup, and lime juice. You can even enjoy a ski shot of 20 Schnapps, featuring a selection of flavours from its haus made authentic Schnapps range, served on a wooden ski to the table. 

 

Alpine Cook Haus + Bakery

 

Pairing perfectly with your drinks, the Cook Haus offers all day dining, with a menu inspired by travels across the Black Forest, Alps, and Bavaria. 

 

The menu serves up comfort food, such as its signature 12-hr brined, crispy Bavarian Schweinshaxe pork knuckle; a whole section dedicated to Schnitzels, including the indulgent Cordon Bleu schnitzel with Gruyère, prosciutto, wild mushrooms and brandy sauce; a selection of wursts; a sharing fondue; skillet-toasted sandwiches, and much more, all with a modern Schloss twist. 

 

Breakfast is also on offer with a full line up, including the Bacon Kroissant with a house made croissant, slow cooked onions, gouda, Burford Brown fried egg, crispy shallots, chives, and curry ketchup, along with freshly baked goods made each morning from the on-site Bavarian bakery. If visiting at the weekend be sure to catch its Rise + Shine Breakfast Request line, a fun morning show giving guests the chance to pick their own playlist whilst enjoying their poached eggs and Bloody Marys. You can even get your breakfast plate read by the resident breakfast clairvoyant!

 

Seven Days of Showtime 

 

When Albert says, ‘seven days of showtime’, he means it. Every single night will host a must-see spectacle showcasing the best London has to offer in eclectic entertainment, including:

 

  • Monday: “Back To Mein“, join us round the piano for a spontaneous soirée, before turning up the volume for Albert’s Haus Party and our Industry insiders night.

 

  • Tuesday: “Kunst Kabaret“, outrageous and flamboyant live performances from the cabaret underworld, each show unique and specially curated for Albert’s Schloss.

 

  • Wednesday: “Wunderlust”, your passport to party! Get away from it all with an eclectic expedition featuring live music + entertainment through space and time.

 

  • Thursday: “Baby Grand Slam“, one stage, two pianists, joined by Albert’s Haus Band with endless requests…the biggest set going off at 2am. 

 

  • Friday: “Friday Frolich“, kick off the weekend with Albert’s Schloss’ Haus Band, gogo dancers and interactive promenade actors.

 

  • Saturday: “Pleasure Palace“, Saturday night splendour, decadence, and delight with Das Haus Band & Haus Kreatives.

 

  • Sunday: “Sunday Service“, resident choirs, Dj’s, Cook Haus roasts, grooves, gravy, and good times!

 

  • Weekend Mornings: Rise + Shine Breakfast Request Line”, our DJ Angel of the morning playing your perfect playlist, picked by you.

 

Since its inception in Manchester in 2015, Albert’s Schloss has captured the hearts of revellers with its Alpine beer palace of Bavarian charm, lively entertainment, and warm hospitality. With additional sites in Liverpool and Birmingham, London will become the bar’s fourth venue in the UK.

 

There is something for everyone at this opening launch and it’s something you will not want to miss – Londoners, get ready to raise your glasses and join Albert’s Schloss for the ultimate Alpine adventure, Prost!

 

Albert’s Schloss London will be located at 20-24 Shaftesbury Ave, London W1D 7EU and will be open from 9am – 3am, and Sunday till 22:30. For more info check out Albert’s Schloss’ Instagram and official website

 

Albert’s Schloss is currently recruiting for more than 100 roles including bartenders, servers, cook haus chefs and bakers, and talented performers and musicians. To find out more about joining the team visit https://albertsschloss.com/london/

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Sam Allcock, a seasoned entrepreneur with over two decades of expertise in Food & Drink Editorial.

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