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    Le Grá Premium Irish Lager Unlocks the Luck of the Emerald Isle

    Sam AllcockBy 2 Mins Read

    Prepare to experience the pure magic of Ireland in a glass with the launch of Le Grá, a premium lager that captures the true spirit and enchantment of the Emerald Isle like never before.

    On May 9th, Le Grá (“with love” in Irish) will make its official debut in Dublin, where visitors can be among the first to savour this one-of-a-kind golden brew infused with real shamrocks for a touch of ancient Irish luck. Le Grá’s iconic four-leaf clover logo represents the virtues of faith, hope, love, and luck that have forever guided the Irish people.

    “With Le Grá, we wanted to bottle the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle,” said Sean Casey, founder of Le Grá Beer Ltd. “From our 100% Irish ingredients to the shamrocks used during brewing, every aspect honours our rich heritage and the enchantment surrounding Irish lore.”

    Brewed in Dublin using a traditional craft recipe, Le Grá (4.5% ABV) boasts a rich, smooth taste with subtle fruit notes and an incredibly crisp, refreshing finish. But more than what’s in the glass, this authentic lager celebrates the values at the heart of Irish culture.

    Much like the famed Irish pubs found from the peaks of Everest to the world’s southernmost city in Ushuaia in Argentina, Le Grá offers a refreshing taste of Ireland that can be shared among friends no matter where you go.

    The official Le Grá launch celebration will take place from 7:30-11pm on May 9th in the heart of Dublin at The Morgan Hotel’s iconic Temple Bar location. Guests will have the opportunity to experience the luck of Le Grá first-hand by indulging in the first pours while enjoying live Irish music, entertainment, and appearances by special guests.

    “On May 9th, we invite the world to join us in raising the first glass of this enchanting new Irish lager,” said Casey. “Let the spirit of Ireland flow as we toast to where ancient tradition meets the art of modern brewing. The luck of Le Grá awaits!”

    Le Grá Premium Irish Lager will be available across Ireland starting on May 10th at retailers, bars, and pubs. UK distribution will follow in Summer 2024. 

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    Sam Allcock is a seasoned journalist and editor with a deep passion for the culinary arts. With over two decades of experience in the world of food writing, Sam has become a distinguished voice in the industry, renowned for his insightful reviews, engaging storytelling, and unwavering commitment to highlighting the finest in gastronomy. As the Editor-in-Chief of Feast Magazine, he leads a dynamic team dedicated to exploring the diverse and ever-evolving culinary landscape. Sam's journey into food journalism began with a childhood fascination for cooking, inspired by his grandmother's kitchen where he first learned the magic of blending flavors and crafting delicious meals. This early love for food led him to pursue a degree in Journalism from the University of Leeds, where he honed his skills in writing and developed a keen eye for detail. Throughout his career, Sam has traveled extensively, tasting and documenting cuisines from around the world. His articles are known for their rich, vivid descriptions and his ability to convey the cultural contexts of the dishes he explores. Whether it's a hidden gem in a bustling city or a traditional dish in a remote village, Sam's work brings the reader right to the heart of the culinary experience. Under Sam's leadership, Feast Magazine has flourished, earning accolades for its in-depth features, exclusive interviews with top chefs, and comprehensive guides to the best dining spots. His editorial vision emphasizes sustainability, innovation, and authenticity in the culinary world, ensuring that the magazine not only entertains but also educates and inspires its readers. Beyond his professional achievements, Sam is an advocate for food education and sustainable practices. He frequently participates in panels, workshops, and community events, sharing his expertise and fostering a greater appreciation for the art of cooking and the importance of ethical food consumption. In his free time, Sam enjoys experimenting with new recipes, exploring local farmers' markets, and hosting dinner parties for friends and family. His personal blog, where he shares his culinary adventures and recipes, has a loyal following, further cementing his status as a trusted authority in the world of food. Sam Allcock's dedication to his craft and his genuine love for all things culinary make him a pivotal figure in food journalism, continuously inspiring and delighting food enthusiasts around the globe.

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