UK shoppers have something new to savour as Verbena®, the much-loved European confectionery brand, officially arrives on British shelves. Celebrated across Europe for its herb-inspired flavours and long tradition of craftsmanship, Verbena is redefining what a sweet treat can be for today’s consumer.
Combining natural herbal extracts with a silky liquid centre, each Verbena sweet delivers a refreshingly different taste experience. Enhanced with added Vitamin C, the two varieties launched in the UK — Ginger & Honey and Rosehip — offer a vibrant and contemporary take on everyday snacking.
Created to offer a moment of calm or a gentle pick-me-up, Verbena’s sweets are designed to bring a touch of botanical brightness to daily life.
Michael Inpong from Valeo Foods UK said: “We’re thrilled to bring Verbena to the UK, offering consumers a fresh take on confectionery with our signature herbal-inspired flavours. Each sweet is designed to delight the senses while providing a little moment of calm and added Vitamin C. With Ginger & Honey and Rosehip, Verbena is more than just a treat – it’s an experience that stands out in the confectionery aisle.”
Crafted for those who enjoy sweets with character, Verbena offers a unique alternative to traditional confectionery, delivering standout flavour with a distinctive twist.
What truly sets Verbena apart is the harmony of herbal blends and confectionery expertise. The Ginger & Honey and Rosehip sweets provide bold, uplifting flavour, while the liquid centre offers a soothing finish complemented by added Vitamin C.
Against more familiar confectionery choices, Verbena emerges as a fresh, modern contender. With its cheerful personality and flavour-first ethos, it introduces a new, elevated way to enjoy sweets.
Now available in WHSmith stores nationwide, Verbena’s Ginger & Honey and Rosehip flavours come in 60g bags across more than 100 UK locations — ideal for consumers seeking wellness-inspired treats on the go.
To mark its UK launch, Verbena will host sampling activations at selected WHSmith travel hubs, including Victoria Station, Liverpool Street Station, and Gatwick Airport’s South and North Terminals. Commuters and travellers will have the chance to discover Verbena’s signature botanical sweetness first-hand.