- New data analysis for National Fish & Chip Day reveals the most (and least) budget-friendly locations for chippy lovers
- The overall average cost of fish and chips across the UK is £11.71
- Manchester is the cheapest location for fish and chips, at £8.94 on average
- Exeter ranks most expensive in the UK (£16.55) – followed by London (£16.29)
In celebration of National Fish & Chip Day on 6th June 2025, WDW Bingo has delved into the cost of one of Britain’s favourite staple meals across the UK – and the results vary massively depending on where you live.
Using a combination of Just Eat and desk research, the WDW Bingo team analysed thousands of menus for traditional fish and chip shops in over 50 locations across the UK. The data reveals where your money goes furthest for a portion of fish and chips.
The 10 Cheapest Locations for Fish & Chips in the UK
Manchester tops the list as the most budget-friendly spot for a portion of fish and chips, averaging just £8.94. Walsall (£9.17) and Dundee (£9.47) round out the top three, coming in second and third place, respectively.
Other affordable spots include Derby (£9.70), Bradford (£9.87) and Stoke-on-Trent (£9.88), all offering classic chippy fare for under a tenner. Scotland’s second city, Glasgow, makes the list at number 10 with an average price of £10.37.
“The data shows that the North dominates the top 10 cheap eat locations for this iconic dish,” said Harrison Score, Head of WDW Bingo. “It’s also interesting that no seaside towns make the cut for cheaper chippys.”
| Rank | City/Town | Average Cost of Fish & Chips |
| 1 | Manchester | £8.94 |
| 2 | Walsall | £9.17 |
| 3 | Dundee | £9.47 |
| 4 | Derby | £9.70 |
| 5 | Bradford | £9.87 |
| 6 | Stoke-on-Trent | £9.88 |
| 7 | Huddersfield | £9.92 |
| 8 | Coventry | £10.16 |
| 9 | Bolton | £10.35 |
| 10 | Glasgow | £10.37 |
The 10 Most Expensive Locations for Fish & Chips in the UK
At the other end of the scale, Exeter tops the list as the priciest city to enjoy fish and chips, with an average cost of £16.55 – nearly double the price in Manchester. London follows closely behind at £16.29, proving that the capital’s living costs extend to its takeaways.
The South West is clearly a luxury hot spot for chip shops, with Torquay (£15.60) and Bristol (£13.99) also featuring high on the list. Other premium-priced locations include Ipswich (£13.86), Bournemouth and Southend-on-Sea (both £13.43), and Cambridge (£13.37). Belfast rounds out the top ten with an average cost of £13.21.
“These findings highlight the impact of regional pricing on everyday favourites. Whether you’re in a seaside town or a city centre, the humble fish supper isn’t immune to postcode pricing,” added Harrison.
| Rank | City/Town | Average Cost of Fish & Chips |
| 1 | Exeter | £16.55 |
| 2 | London | £16.29 |
| 3 | Torquay | £15.60 |
| 4 | Bristol | £13.99 |
| 5 | Ipswich | £13.86 |
| 6 | Liverpool | £13.77 |
| 7= | Bournemouth | £13.43 |
| 7= | Southend-on-Sea | £13.43 |
| 9 | Cambridge | £13.37 |
| 10 | Belfast | £13.21 |
The Average Cost of Fish and Chips in Scottish Cities
Scotland proves to be a fairly economical destination for fish and chip lovers, with all major cities offering a portion for under £11. Dundee leads the pack as the most affordable, with an average cost of just £9.47, making it not only the cheapest in Scotland but also the third most affordable location in the UK overall.
Close behind are Glasgow (£10.37) and Aberdeen (£10.67), both offering reasonable prices for the traditional dish. The capital, Edinburgh, is the most expensive among the Scottish cities studied, with an average cost of £10.93 – still well below the national highs seen in southern England.
| Rank | City/Town | Average Cost of Fish & Chips |
| 1 | Dundee | £9.47 |
| 2 | Glasgow | £10.37 |
| 3 | Aberdeen | £10.67 |
| 4 | Edinburgh | £10.93 |
The Average Cost of Fish and Chips in Welsh Cities
Cardiff leads as the most affordable city in Wales with an average cost of £10.42, placing it comfortably below the UK’s national average.
Swansea follows at £11.06, while Newport is the priciest among the three, with an average of £12.17 – still more affordable than many locations in southern England.
| Rank | City/Town | Average Cost of Fish & Chips |
| 1 | Cardiff | £10.42 |
| 2 | Swansea | £11.06 |
| 3 | Newport | £12.17 |
These findings offer a light-hearted look at how one of the UK’s most loved meals varies across the country. How much does a portion of fish and chips cost in your local chippy?
Harrison Score, Head of WDW Bingo comments:
“Fish and chips are more than just a meal – they’re a national institution. Whether you’re paying under a tenner in Manchester or splashing out in Exeter, it’s a dish enjoyed by generations across the UK. At WDW Bingo, we know all about chasing the best odds – and when it comes to value for your fish supper, it pays to know where your chances are highest of bagging a low-cost meal.”