The Fruit Factory is cranking up the flavour for back to school season with the launch of not one, but two fun new arrivals: Sour Apple Strings and Tropical Fruit Twists. Bursting with bold flavours and made with real fruit juice, these playful snacks are designed to excite kids and win over parents. Set to make lunchboxes fruiter and snack time a whole lot more fun, they’ll be launching into Tesco and Morrisons this autumn, RRP £2.50.

Leading the latest launch are the Tropical Fruit Twists, a new sun-soaked edition to The Fruit Factory’s best-selling twists range. This tropical launch blends the best of watermelon, pineapple, mango and passionfruit into a peelable format that kids love. With the choice left up to them, kids can twist the fruity strands together or pull them apart for a hands-on snacking experience. At just 64 kcal per pack, these treats are a refreshing way to power through the school day, enjoy on-the-go or refuel after school. Also available in a five-pack format (90g) from September.

Joining them are the Sour Apple Strings, bringing a zesty new twist to The Fruit Factory’s most-loved format. These tangy strings pack a punch with a bold sour apple flavour that’s sure to get a reaction. With just 71 kcal per pack and no artificial colours or preservatives, it’s a snack parents can trust, and kids can enjoy, fuelling both bodies and imaginations with real fruit juice fun. Each pack features a playful cartoon sour face, daring kids to join in and show off their best pucker with the #SourFaceChallenge. Whether added to lunchboxes or enjoyed after school, these sour strings are set to bring serious zing to snack time. Available in a handy five-pack (100g) from October.

Rolling out just in time for back-to-school season these exciting new snacks give families even more reasons to reach for The Fruit Factory. Whether stocking up for lunchboxes or keeping kids fuelled and happy, these delicious new launches bring a burst of something different to fruit snacking.

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