- Novak Djokovic tops the list, with a potential earning of $71,800 for a sponsored Instagram post.
- Carlos Alcaraz and Jannik Sinner rank second and third, respectively.
- Aryna Sabalenka is Instagram’s most influential female tennis player and ranks fourth overall.
A new study has revealed Instagram’s most influential tennis players, with Novak Djokovic taking the top spot.
Tennis statistics website Tennis Stats analyzed internal data to find the 50 highest ranking male and female tennis players. Each player’s Instagram handle was obtained and run through Inzpire’s Instagram pricing calculator to determine how much players would be paid for a single sponsored post. The players with the highest earning potential per post determined the final ranking.
Novak Djokovic ranks top, with a potential earning of $71,800 per sponsored Instagram post. The Serbian tennis star boasts an impressive 15.6 million followers on the platform and is currently ranked number six in the world. At 37 years old, Djokovic has earned an incredible $185,065,269 in prize money.
Carlos Alcaraz ranks second, with a potential earning of $35,850 per sponsored Instagram post. Ranked number three in the world, the 21-year-old Spaniard has 6.4 million Instagram followers and has taken home $36,062,555 in prize money.
Third in the ranking is Jannik Sinner, with a potential earning of $20,450 per sponsored Instagram post. At just 23 years old, the Italian world number one has accrued 3.1 million Instagram followers and has secured $29,108,484 in prize money.
Aryna Sabalenka ranks fourth, with a potential earning of $16,900 per sponsored Instagram post. The Belarusian number one leads the female stars and has 2.4 million followers on the platform. At 26 years old, Sabalenka has earned $29,071,823 in prize money.
In fifth comes Alexander Zverev, with a potential earning of $15,600 per sponsored Instagram post. Ranked number two in the world, the 27-year-old German has 2.1 million Instagram followers and has taken home $45,017,189 in prize money.
Stefanos Tsitsipas comes in sixth, with a potential earning of $14,400 per sponsored Instagram post. At 26 years old, the Greek world number 11 has amassed 1.9 million Instagram followers and has secured $31,891,704 in prize money.
Seventh on the list is Iga Swiatek, with a potential earning of $14,050 per sponsored Instagram post. The Polish number two is the second female star to feature among the top 10 and has 1.9 million followers on the platform. At 23 years old, Swiatek has earned $32,106,991 in prize money.
Tied for eighth place are Matteo Berrettini and Coco Gauff, with a potential earning of $13,850 per sponsored Instagram post. Ranked number 35 in the world, Matteo Berrettini has 1.8 million Instagram followers and has taken home $12,352,043 in prize money. Ranked number three in the world at just 20 years old, Coco Gauff also has 1.8 million followers and has earned $16,776,989 in prize money.
Elina Svitolina ranks ninth, with a potential earning of $13,150 per sponsored Instagram post. At 30 years old, the Ukrainian world number 23 has 1.7 million Instagram followers and has secured $24,309,612 in prize money.
Landing the tenth spot is Ons Jabeur, with a potential earning of $11,100 per sponsored Instagram post. The Tunisian number 42 has 1.4 million followers on the platform. At 30 years old, Jabeur has earned $13,430,279 in prize money.
The 10 tennis stars who could charge the most money per sponsored Instagram post
| Rank | Tennis player | Sex | Instagram followers | Instagram earnings per sponsored post (USD) |
| 1. | Novak Djokovic | Male | 15,600,000 | $71,800 |
| 2. | Carlos Alcaraz | Male | 6,400,000 | $35,850 |
| 3. | Jannik Sinner | Male | 3,100,000 | $20,450 |
| 4. | Aryna Sabalenka | Female | 2,400,000 | $16,900 |
| 5. | Alexander Zverev | Male | 2,100,000 | $15,600 |
| 6. | Stefanos Tsitsipas | Male | 1,900,000 | $14,400 |
| 7. | Iga Swiatek | Female | 1,900,000 | $14,050 |
| 8. (=) | Matteo Berrettini | Male | 1,800,000 | $13,850 |
| 8. (=) | Coco Gauff | Female | 1,800,000 | $13,850 |
| 9. | Elina Svitolina | Female | 1,700,000 | $13,150 |
| 10. | Ons Jabeur | Female | 1,400,000 | $11,100 |
The 10 male tennis stars who could charge the most money per sponsored Instagram post
| Rank | Tennis player | Sex | Instagram followers | Instagram earnings per sponsored post (USD) |
| 1. | Novak Djokovic | Male | 15,600,000 | $71,800 |
| 2. | Carlos Alcaraz | Male | 6,400,000 | $35,850 |
| 3. | Jannik Sinner | Male | 3,100,000 | $20,450 |
| 4. | Alexander Zverev | Male | 2,100,000 | $15,600 |
| 5. | Stefanos Tsitsipas | Male | 1,900,000 | $14,400 |
| 6. | Matteo Berrettini | Male | 1,800,000 | $13,850 |
| 7. | Daniil Medvedev | Male | 1,300,000 | $10,600 |
| 8. | Grigor Dimitrov | Male | 1,200,000 | $9,850 |
| 9. | Holger Rune | Male | 927,600 | $8,200 |
| 10. | Frances Tiafoe | Male | 822,000 | $7,450 |
The 10 female tennis stars who could charge the most money per sponsored Instagram post
| Rank | Tennis player | Sex | Instagram followers | Instagram earnings per sponsored post (USD) |
| 1. | Aryna Sabalenka | Female | 2,400,000 | $16,900 |
| 2. | Iga Swiatek | Female | 1,900,000 | $14,050 |
| 3. | Coco Gauff | Female | 1,800,000 | $13,850 |
| 4. | Elina Svitolina | Female | 1,700,000 | $13,150 |
| 5. | Ons Jabeur | Female | 1,400,000 | $11,100 |
| 6. | Paula Badosa | Female | 1,200,000 | $9,700 |
| 7. | Victoria Azarenka | Female | 730,300 | $6,850 |
| 8. (=) | Elena Rybakina | Female | 589,600 | $5,750 |
| 8. (=) | Maria Sakkari | Female | 591,900 | $5,750 |
| 9. | Jasmine Paolini | Female | 482,800 | $4,950 |
| 10. | Beatriz Haddad Maia | Female | 452,200 | $4,750 |
Arthur T., Director of Tennis Stats, commented on the findings:
“Tennis isn’t just played on the court, it thrives on social media too. The rise of Instagram’s most influential tennis players has redefined how fans connect with the sport, offering a behind-the-scenes glimpse into their lives, training routines, and personal stories. This new era of digital influence is inspiring millions, bringing fresh energy to the tennis community worldwide.”