VisitScotland, Scotland’s national tourism organisation has responded to the country’s recent awards wins. This year at the Rough Guides Reader Awards, Scotland has been named as the Favourite Destination of 2017 as well as the Most Welcoming Country.
Malcolm Roughead, the Chief Executive of VisitScotland has said that the results of the Rough Guides Reader Awards 2017 are fantastic and it is great to see that the charm of Scotland has been recognised as part of the competition. The readers of the magazine Rough Guides vote on where they want to win for each category of the award, making Scotland’s double win exceptionally great, voted by readers and visitors.
Malcolm also commented that it is an honour to win the two awards and recognition for the hard work pout in by everyone in Scotland who have worked hard to show their famous welcome to their visitors. VisitScotland feel that Scotland is an inclusive destination that is open to all. It is because of this inclusion that accolades and awards like the ones that have been given by Rough Guides are vital to help improve the country’s reputation on an international platform and to help attract more and more people to the country. The welcoming reputation that has been developed by Scotland was a vital part of the tourism organisation’s Spirit of Scotland campaign.
Scotland has a rich and vibrant heritage, with events such as the 70th anniversary of the Edinburgh festivals and the opening of the new Queensferry Crossing, more and more visitors are being drawn to the country from all over the world. Next year, the Year of Young People and the opening of the V&A Dundee are planned, and it is expected that Scotland will welcome even more visitors in 2018. The organisation is focusing on contributing to their Tourism 2020 Strategy in order to increase tourism revenues by £1 billion by 2020.