Hospitality fintech Shuffle is bringing its model to London, with an initial £30,000,000 investment commitment to the capital’s hospitality sector over two years as part of its planned launch in January 2027.
Shuffle says it has more than 50,000 customers, has invested more than £7,000,000 across 250 hospitality venues and has returned over £2,000,000 in rewards to members in the UK. The app currently operates in Manchester, Liverpool, Glasgow and Edinburgh, and London is its next major city.
How the model works
The business is split into two parts: Shuffle Rewards for consumers and Shuffle Finance for operators, connected by what the company calls a flywheel funding model. Through Shuffle Rewards, members get anywhere from 5 per cent to 100 per cent cashback on their bill when they visit the independent restaurants, bars and cafés on their Shuffle Spots list. They pay with their card as normal and can withdraw the cashback straight to their bank account, with no vouchers to present, discount codes to remember or points systems to navigate.
Through Shuffle Finance, the company provides independent hospitality businesses with upfront growth capital alongside new customers. The release gives examples such as opening a second site, refurbishing a space or bringing a new concept to life, without operators giving up equity. Shuffle invests in venues, then uses rewards to bring customers through their doors. Their spend helps repay the capital over time, allowing Shuffle to reinvest.
The London commitment forms part of a wider £200,000,000 UK commitment over five years. Shuffle’s own data shows that 80 per cent of customers visiting through the app are new to the venue and that Shuffle customers spend 45 per cent more when dining out. It also says participating venues generate twice as many visits, with customers twice as likely to return when using the app.
The London founding venues
Founding venues in London include Acme Fire Cult, Bistro Freddie, Lina Stores, Crudo, LARDO, Crispin, Tiny Wine, Mare Street Market, Burger & Beyond, Camino, The Macbeth, Senza Fondo and Electric Star Pubs, with further partners to be announced. The line-up spans restaurants, neighbourhood cafés, wine bars and cocktail destinations. It arrives as the capital’s independent scene continues to draw new arrivals, from the family behind the doner opening in Knightsbridge to Yo-Chi choosing Clapham for its second UK site.
Ollie Purdue, CEO and Co-Founder of Shuffle, said: “London is the next major milestone in Shuffle’s growth and our £30 million investment commitment reflects the scale of the opportunity we see in the capital. It forms part of our wider £200 million UK investment commitment over the next five years as we look to expand our footprint across the country.”
Exclusive Access and membership
Shuffle’s Exclusive Access programme begins in London in November 2026, ahead of the planned public launch in January 2027. The early access period introduces the app to a select audience and gives members the opportunity to try it and its roster of venues before the wider launch.
Members can join Shuffle for £2.99 per month and receive random rewards of between 5 per cent and 100 per cent of their bill at participating venues. Through the referral scheme, members earn £5 for each successful referral and £30 for every fifth referral. London’s referral offer will include six months of free access for referred members, subject to the applicable terms. Shuffle is available to download on the App Store and Google Play.
Details and image via Shuffle.