OnePlus pop-ups are incredibly popular, well-known for the masses in attendance, all queuing to get their hands on the latest OnePlus flagship. OnePlus is a mobile technology company that is well established on a global scale. The company work to challenge the more conventional forms and channels for technology while working around their “ Never Settle” mantra. OnePlus creates devices that have a high quality design and a high performance.
The launch off the OnePlus 5 was thought to be their most successful yet, with more than 10,000 people attending the pop-ups around the world to try and get their hands on the latest phone.
The company started using pop-ups for the launch of their OnePlus 2 evice. The business noticed that the generation of an offline presence that allowed people to try out the products was a great marketing techniques. This pop-up creation allows OnePlus to create a trusting relationship with their customers.
OnePlus also saw the pop-ups as an ideal opportunity to test out partnerships with different carriers. These partnerships are considered carefully, with the benefit to both partners considered. To begin with the company had a trial partnership with Elisa, a provider in Finland. The research that was carried alongside the trial showed that people in Finland are heavy users of smartphone, with their mobile data usage per capita per month is the highest across Europe.
OnPlus 3 was the highest selling phone for Elisa for three consecutive months, and this success carried on when the OnePlus 3T was released. The newest model to be released, the OnePlus 5 has maintained this successful streak, beating worldwide popular companies such as Apple and Samsung to the top after 4 days of sales.
OnePlus 5 was first released in June and the company has also worked in collaboration with 3 in order to meet the demand for their smartphone across the Nordic region.