Tesco received the Best Grocer Award at the 2018 Retail Week Awards, sponsored by Salesforce, that took place last week at Grosvenor House, London. Other retailers, such as Aldi, Iceland, Lidl, Sainsbury’s, SPAR and Morrisons were also present at the ceremony and received accolades.
In addition to being awarded the Best Grocer Award, Tesco also scooped the Best Customer Innovation prize for its Spoon Guru partnership, which is an app that allows customers to find the right food for them in store, according to their specific dietary preferences. The app is designed to ensure accurate, relevant food choices, tailored to the needs of the individual.
“There has been a huge change in Tesco operationally and culturally – it has demonstrated an impressive revival, and this can largely be attributed to the acumen of the management team. The way Tesco has leveraged partnerships with Ocado and Amazon and McColl’s – and the speed with which it has done so – is impressive. Its achievements this year – reengaging with the supplier base and winning back the hearts and minds of their customers, make Tesco a very deserving winner of Best Grocer,” said the judging panel about Tesco.
The Aldi team took home the Best Value Retailer gong, while the Salesforce Community Award was given to Iceland Foods for its pioneering Beating Dementia campaign, which saw the frozen foods giant train 23,000 staff in nine months and redesign store layouts to highlight the effects of dementia, a campaign driven from the top by co-founder Sir Malcolm Walker, who deservedly won the Outstanding Contribution to Retail award for his services to the sector.
“The judges were blown away by the calibre of entries, specifically Iceland’s winning entry in the Salesforce Community Award category, where they felt the team was head and shoulders above everyone else. Its Beating Dementia campaign was not only a clever commercial approach, but one that will resonate with many families on a personal level across the UK. The fact Iceland has trained 23,000 of their frontline team in nine months and changed its instore fit out to help meet customers’ needs better is incredible,” said Chris Brook-Carter, managing director of Retail Week.