Ricola, the Swiss herbal confectionery brand, launched its second Sugar Swap campaign, following the success of its Manchester campaign in 2016. This comes ahead of the new Sugar Tax on drinks that will commence at the beginning of April.
Sugar Swap was a three day ‘sugar amnesty’ event held at Westfield in White City, London from the 28th until the 30th of March. Shoppers were invited to throw away their sugary snacks in exchange for samples of delicious sugar free Swiss herbal sweets from Ricola. In total, 12,000 samples were distributed to Westfield shoppers and commuters.
In addition, leading UL dietitian Sarah Schenker offered practical advice to shoppers on how to identify their own sugar triggers and keep those cravings at bay. Even though parents monitor their children’s sugar intake, a new study from Ricola shows that they tend to reach for those sugary treats themselves.
The campaign will be supported by PR and social media, which includes independent research around UK sugar habits, as well as video content of shopper’s own ‘sugar confessions’ and supporting photography. Sugar Swap follows the launch of Ricola’s newest flavour, the Herbal Caramel, which is available from WH Smiths stores nationwide, along with all good health food stores and independent pharmacies.
Ricola sweets are renowned for their soothing, refreshing properties and their mouth-watering flavours. Famed for their blend of 13 herbs, including Speedwell, Lady’s Mantle, Cowslip, Marshmallow, Horehound, Burnet, Elder, Peppermint, Mallow, Sage, Plantain, Yarrow and Thyme, which are uniquely farmed in the Swiss Alps, the sugar free range is made with all natural ingredients.
Ricola sweets are available in eleven flavours: Original Swiss Herb, Refreshing LemonMint, Delicious Elderflower, Tasty Cranberry, Scrumptious OrangeMint, Luxurious Liquorice, Fresh Mountain Mint, Luscious Apple Mint, Bracing Glacier Peppermint, Delectable Alpine Sage and latest addition, Herbal Caramel, all sugar free, gluten free, lactose free and suitable for vegetarians.