Spoon Guru, the smart food search engine for a number of people with multiple or complex dietary preferences, has announced that they have appointed Andy Clarke as Chairman. This appointment has been made with immediate effect.
Andy Clarke is the former Chief Executive and President of Asda and will be bringing more than 25 years’ worth of experience to this new position. It is hoped that in this new role, Andy will use his experience of driving performance improvement in the multi brand international businesses.
Andy Clarke has experience of working in a range of different sectors such as food, fashion and general merchandise for companies that are property intensive, multi-channel and online retailers. As a part of his appointment, Andy will be focusing on building new relationships for Soon Guru, and with his vast reservoir of knowledge, Andy will be an asset as the company looks to expand internationally with more suppliers and retailers working in the grocery business.
Spoon Guru as a service provider must allow retailers to keep up with the increasingly more complex demands of the customer. The appointment of Andy Clark has come at an exciting time for the company, who announced in May that there would be powering Tesco’s dietary preferences searches in their app as well as online. Retailers need to be able to respond to customer demand by offering a retail experience that is truly unique and allowing the companies to cater to the growing number of consumers that have multiple dietary preferences.
The technology provided by Spoon Guru allows the consumer to create a personal dietary profile with the options to choose from more than 170 different food attributes as a multiple choice and over 24 different diets. The technology then uses AI as well as machine learning and category expertise in order to offer the consumer suitable products, with thousands of different permutations that have been narrowed down for each profile.