The Service Academy is BaxterStorey’s latest training initiative, designed to ensure hospitality staff across the business are equipped with skills and confidence to provide a service to rival that of a five-star hotel. This is the first of its kind within the hospitality industry and it complements BaxterStorey’s already award-winning learning and development initiatives including the Chef Academy and Barista Academy.
“Our clients now look at hospitality service from a new perspective, with many bringing hospitality in-house but demand an offer to reflect that of a five-star hotel, or Michelin-star restaurant,” said Noel Mahony, Co-Chief Executive at BaxterStorey. “The BaxterStorey Service Academy ensures our people are equipped to provide the very highest levels of service, matching the skillsets of those offering top-level service outside the contract catering industry.”
BaxterStorey brought the training in-house, which gave them the opportunity to create a bespoke programme that exceeds industry standards, providing colleagues with confidence and knowledge to deliver high quality service. Modules are focused on developing both soft and technical skills through workshops such as hotel visits, afternoon tea and lunch experiences, as well as food and wine masterclasses.
Those that graduate the course will receive a globally recognised qualification, while apprentices and other team members within the business will have the opportunity to achieve Level 1 in Wines and Level 2 in Wines and Spirits. In addition to the one-year apprenticeship programme, colleagues will have access to a number of courses to help fine-tune their service skills, including Foundations of Coffee and Tea Brewing, Presentation and Communication Skills and Service Black and Whites.
BaxterStorey is the first foodservice business in the UK to be accredited as an Approved Programme Provider (APP) of Wine and Spirit Education Trust (WSET) qualifications.
Speaking at the launch of the Service Academy, Alastair Storey, chairman and chief executive officer of WSH, the parent company of BaxterStorey, and president of the Institute of Hospitality, reminded everyone in the hospitality industry how important it is to have skilled and capable people in your business: “You can have the finest food in the world, but if you let the front of house down it doesn’t work and that is why training is so important.”