Branston has announced a major on-pack promotion in partnership with Merlin Entertainments for a second consecutive year. The two for one ticket giveaway will take place in conjunction with THORPE PARK Resort and SEA LIFE Centres, covering 13 locations across the UK.
Following on from the success of the 2016 partnership which ran across seven million Branston products, the promotion aims to extend the target audience for the brand while resonating with families in a fun and engaging way. Running between April and August 2017, across multipack and single cans, the on pack ticket promotion will also be supported by wider activity including PR and in-store activation such as specific retailer giveaways.
The partnership is part of an on-going initiative for Branston seeking to communicate the taste credentials of the range and encourage product trial.
Dean Towey, Marketing Director for Branston said: “The partnership with THORPE PARK Resort and SEA LIFE aims to provide a point of difference and encourage product trial amongst a wider target audience. We were thrilled by the success of last year’s partnership and are pleased to be able to offer a benefit which truly resonates with families”.
Katie Chapman, Brand Manager, THORPE PARK Resort comments: “We are looking forward to developing a partnership with Branston Baked Beans for a second consecutive year. The brand is very much aligned with our own core values and we feel the promotion is a great opportunity to reach out to families during the summer season”.
Cheska Bennett, Head of Marketing Midway UK & Eire, adds: “The partnership with Branston Baked Beans is a great fit for SEA LIFE. As the UK’s family aquarium, encouraging families to partake in fun days out during the year is one of our key focuses and we are very much looking forward to launching the Endless Fun promotion”.
To claim tickets, consumers simply purchase a promotional pack and take the offer label to the attraction of their choice or redeem their passes online using the entry code details featured on the reverse of the promotional label. Each label offers one person free entry into participating Merlin attractions and gives customers the opportunity to redeem at their own leisure.
For more information and terms and conditions, please visit www.endlessfun.co.uk